Point Taken is dedicated to giving you the best ROI for your public relations and marketing investment.
Point Taken is a Jacksonville, Florida public relations (PR) firm, marketing agency, web design and social media company trusted by businesses and nonprofits nationwide to ignite audiences to take action.
We help you find more leads, prospects, customers and donors through strategic public relations and creative marketing campaigns while ensuring you get the best return on your investment.
WHO WE HELP
We are committed to helping brands working to ensure all people live better lives.
While we work with a variety of verticals, we specialize in brands promoting wellness:
Health
We support brands that help all people and animals live healthier, more fulfilling lives, so everyone can achieve happiness and health.
Lifestyle
Whether it is ensuring you feel comfortable at home or enjoying the best food at the best restaurant, we help brands help people live their best lifestyle.
Financial
From banks and credit unions to financial advisors and financial services, we help brands that help people become more financially secure.
Nonprofit
We help nonprofits make our communities and our world a better place for everyone. We want to make the world a better place.
- You only work with SENIOR PROFESSIONALS. Point Taken does not turn your account over to inexperienced team members after you sign our contract.
- Point Taken MAXIMIZES YOUR BUDGET to ensure every dollar is well spent.
- Our leadership team is involved in each and every client's work to make sure EVERY job is done right the first time.
- We are committed to creating marketing and communications campaigns that SPARK POSITIVE CHANGE.
Our Work
Influencer Coverage
News Coverage
Salumeria 104’s Sizzling Opening
Cooper’s Hawk’s Buzzworthy Opening Parties
121 Financial Credit Union / VyStar Merger Case Study
WCJ Rebrand
Driving Leads for Roosters Men’s Grooming Center
Raising Donations for Clay Humane Through Media Coverage
Mutts and the Media for Pet Paradise
Our Process
We need to understand your mission and goals so we can share them with the public. During the beginning of engagement, Point Taken will develop a strategic plan to:
- Establish client goals and objectives
- Develop a situation analysis
- Create Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
- Outline message model
- Write timeline with proposed marketing and PR activities
- Develop brand and voice guidelines
We need to understand your target audiences, including media outlets, influencers, stakeholders, current clients and potential clients to promote your brand.
Point Taken will identify three to five key messages to support your strategic goals.
Point Taken Communications will develop a work plan detailing marketing and public relations tactics and month-by-month activities as part of the strategic planning process. Potential tactics may include:
- Engaging the media and influencers
- Engaging the community
- Creating collateral such as a website, social media and/or white papers
- Showcasing organizational leadership
- Promoting thought leadership by key personnel
Point Taken believes all marketing and public relations efforts should be ROI-driven. That’s why we measure results carefully and
work with your team to track website traffic and other metrics of importance to your organization:
We will provide:
- Monthly media coverage reports
- Advertising equivalency rates and publicity values
- Circulation, viewership, and listenership numbers
- Social media analytics
- Google Analytics reports