Public Relations &
Marketing:
Sparking Growth
for Brands
Nationwide
Jacksonville-Based PR and Marketing Firm Serving Hospitality, Lifestyle, and Nonprofit Brands Nationwide
ROI-Driven PR & Marketing
Point Taken is dedicated to giving you the best ROI for your public relations and marketing investment.
Jacksonville-based Agency Serving Brands Nationwide with ROI-Driven PR & Marketing
Point Taken is a Jacksonville, Florida public relations (PR) firm, marketing agency, web design and social media company trusted by businesses and nonprofits nationwide to ignite audiences to take action.
Strategic Communications & Marketing Services
We help you generate leads, prospects, customers, and donors through strategic public relations and creative marketing campaigns—ensuring the best return on your investment.
WHO WE HELP
We are committed to helping brands working to ensure all people live better lives – whether it’s becoming healthier, staying at a hotel that sparks happiness, or enjoying a delicious dinner that delights.
While we work with a variety of verticals, we specialize in brands dedicated to enhancing the quality of life.
Hospitality
We partner with hospitality brands that bring people together and elevate everyday moments.
Lifestyle
We help lifestyle brands spark comfort, joy, and a sense of fulfillment.
Nonprofit
We support nonprofits that build stronger communities and enrich people and pets' lives.
HOW WE HELP
- Overseeing Strategic Communications
- Leading Media Relations
- Directing Influencer Relations & Vetting
- Producing Events
- Creating Content
- Managing Crisis Communications
- …and more
- Managing Branding
- Overseeing Digital Marketing
- Measuring Analytics
- Optimizing Search Engine Results
- Writing for AI SEO
- Developing Social Media
- Producing Videos
- …and more
- Vetting Influencers
- Contacting Influencers
- Developing Influencer Contracts
- Executing Contracts
- Hosting Influencer Events
- Monitoring Influencer Content
- Evaluating Influencer Analytics
- …and more
- Employing Human Intelligence with AI-Power
- Utilizing AI-Powered PR & Marketing
- Using AI to Understand Your Target Market
- Optimizing PR & Marketing Campaigns
- Monitoring Campaigns
- Reporting on ROI
- …and more
- You only work with SENIOR PROFESSIONALS. Point Taken does not turn your account over to inexperienced team members after you sign our contract.
- Point Taken MAXIMIZES YOUR BUDGET to ensure every dollar is well spent.
- Our leadership team is involved in each and every client's work. Therefore, we make sure EVERY job is done right the first time.
- We are committed to creating marketing and communications campaigns that SPARK GROWTH. Overall, we believe PR and marketing should always drive a strong return on investment.
Our Work
Maximizing Social Media Influencer Coverage
Garnering Press Attention
Igniting the Scene with a Sizzling Restaurant Launch
Uncorking Buzzworthy Grand Opening Parties
From Renovation to Reservation: Hotel Press Coverage That Reaches Guests, Planners, and Industry Insiders
Reimagining WCJ For What’s Next
Boosting Brand Visibility and Quality Leads
Inspiring Giving Through Powerful Media Stories
Creating Headlines Through Experiential Events
Our Process
Step 1: Developing a Strategic Plan
We need to understand your mission and goals so we can share them with the public. Thus, during the beginning of engagement, Point Taken will develop a strategic plan to:
- Establish client goals and objectives
- Develop a situation analysis
- Create Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis
- Outline message model
- Write a timeline with proposed marketing and PR activities
- Develop brand and voice guidelines
Step 2: Defining Your Audiences
We need to understand your target audiences, including media outlets, influencers, stakeholders, current clients and potential clients to promote your brand. Whenever we start working with a new brand, we outline target audiences.
Step 3: Defining Your Key Messages
Point Taken will identify three to five key messages to support your strategic goals. Then, you can use these key messages in all communications and marketing going forward.
Step 4: Creating a Work Plan
Point Taken Communications will develop a work plan detailing marketing and public relations tactics and month-by-month activities. Generally, we are developing a strategic planning process. Potential tactics may include:
- Engaging the media and influencers
- Connecting with the community
- Creating collateral such as a website, social media and/or white papers
- Showcasing organizational leadership
- Promoting thought leadership by key personnel
- Applying for awards
Step 5: Measuring Results
Point Taken believes all marketing and public relations efforts should be ROI-driven. Therefore, we measure results carefully and
work with your team to track important metrics.
Accordingly, we will provide:
- Monthly media coverage reports
- Advertising equivalency rates and publicity values
- Circulation, viewership, and listenership numbers
- Social media analytics
- Google Analytics reports
Meet Some of The Clients We've Helped
What Our Clients Say About Point Taken
