Point Taken is a public relations firm and marketing agency trusted by Pensacola hospitality, lifestyle and nonprofit brands.
We help you find more leads, prospects, customers and donors through strategic public relations and creative marketing campaigns while ensuring you get the best return on your investment.
WHO WE HELP
We are committed to helping brands working to ensure all people live better lives – whether it’s becoming healthier, staying at a hotel that sparks happiness, or enjoying a delicious dinner that delights.
While we work with a variety of verticals, we specialize in brands dedicated to enhancing the quality of life.
Hospitality
We partner with hospitality brands that bring people together and elevate everyday moments.
Lifestyle
We help lifestyle brands spark comfort, joy, and a sense of fulfillment.
Nonprofit
We support nonprofits that build stronger communities and enrich people and pets' lives.
HOW WE HELP
- Overseeing Strategic Communications
- Leading Media Relations
- Directing Influencer Relations & Vetting
- Producing Events
- Creating Content
- Managing Crisis Communications
- …and more
- Managing Branding
- Overseeing Digital Marketing
- Measuring Analytics
- Optimizing Search Engine Results
- Writing for AI SEO
- Developing Social Media
- Producing Videos
- …and more
- Vetting Influencers
- Contacting Influencers
- Developing Influencer Contracts
- Executing Contracts
- Hosting Influencer Events
- Monitoring Influencer Content
- Evaluating Influencer Analytics
- …and more
- Employing Human Intelligence with AI-Power
- Utilizing AI-Powered PR & Marketing
- Using AI to Understand Your Target Market
- Optimizing PR & Marketing Campaigns
- Monitoring Campaigns
- Reporting on ROI
- …and more
- You only work with SENIOR PROFESSIONALS. Point Taken does not turn your account over to inexperienced team members after you sign our contract.
- Point Taken MAXIMIZES YOUR BUDGET to ensure every dollar is well spent.
- Our leadership team is involved in each and every client's work to make sure EVERY job is done right the first time.
- We are committed to creating marketing and communications campaigns that SPARK POSITIVE CHANGE.
Some of the Media We Pitch in Pensacola Include:
- WEAR (ABC)
- Pensacola Magazine
- Northwest FL. Business Climate
- Downtown Crowd
- Independent News
- Pensacola News Journal
- Pensacola Voice
- WUWF
- WYCT
- WPCS
- WTKX
- WRGV
Our Work
Maximizing Social Media Influencer Coverage
Garnering Press Attention
Igniting the Scene with a Sizzling Restaurant Launch
Uncorking Buzzworthy Grand Opening Parties
From Renovation to Reservation: Hotel Press Coverage That Reaches Guests, Planners, and Industry Insiders
Reimagining WCJ For What’s Next
Boosting Brand Visibility and Quality Leads
Inspiring Giving Through Powerful Media Stories
Creating Headlines Through Experiential Events
Meet Some of the Clients We've Helped Spark Growth:
We hired Point Taken to help us develop innovative ways to promote our comprehensive pet service company. Point Taken consistently creates unique and creative campaigns to help us engage the media and social media influencers. Their work has led to coverage and helps us drive more customers.
Lisa TarrVP of Marketing and Communications, Pet Paradise 
Michelle is an incredible PR professional. As a business owner, she remains a "roll-up-your-sleeves" participant with her clients. She is innovative, assertive, confident, and focused on delivering value for her clients. She challenges status-quo thinking and adapts easily to changing circumstances.
Jeff BrainardVice President, Hospitality and Sales, Southern Management Companies 
We still get very positive comments on the coverage Point Taken Communications secured for First Coast Home Pros. It was probably the best ROI I have ever had on a marketing campaign. Major kudos to Point Taken Communications, that is a big compliment.
Josh KennedyOwner, First Coast Home Pros 