lifestyle-public-relations-Jacksonville-PR-firm-Jacksonville-florida-PR-firm-jacksonville-fl-PR-firm-Jacksonville-Florida-PR-agency-Jacksonville-FL-PR-agency

Lifestyle
Public Relations
& Marketing Driving Bookings, Sales, and Measurable Growth

No Obligation · Senior Strategist Led · Zoom or Phone

Proven Results from Real PR & Marketing Campaigns

8.8 Million

in PR Value from
One Campaign

148.8 Million

Reach from
One Campaign

250K+

Social Reach from
One Event

PR that turns lifestyle brands into must-have experiences, not just nice-to-have options.

Point Taken helps lifestyle brands drive real business results through strategic public relations and marketing.

Whether you’re in wellness, design, beauty, hospitality, pet products, or home improvement, we position your brand where your ideal audience is already paying attention and ready to buy.

PR & Marketing That Drives Lifestyle Brand Growth

 

Lifestyle Brands Don’t Just Sell Products or Services. They Sell How People Want to Live.

Point Taken helps you turn that aspiration into action by connecting your brand to the right audiences through targeted media, influencer partnerships, and strategic storytelling designed to drive:

Leads & Purchases

Turn media coverage and influencer exposure into direct revenue.

We align PR and marketing with openings, seasonal demand, and promotions, so visibility translates into real results.

Bookings

We don’t just generate buzz. We bring your target audience to you.

Our strategies increase bookings from media placements, search, and social platforms, converting them into reservations.

Foot Traffic

In crowded markets, perception drives decisions.

We position your brand as the place or service people are talking about, recommending, and choosing before they even visit your social media or website.

Long-term Brand Loyalty

Buyers trust what they see in media, influencer recommendations, and real experiences.

We build credibility through strategic placements, thought leadership, and curated experiences that influence decisions and drive sales.

"We hired Point Taken to help us develop innovative ways to promote our comprehensive pet service company. Point Taken consistently creates unique and creative campaigns to help us engage the media and social media influencers. Their work has led to coverage and helps us drive more customers."
Lisa-Tarr-Pet-Paradise-acksonville-florida-PR-firm-jacksonville-fl-PR-firm-Jacksonville-Florida-PR-agency-Jacksonville-FL-PR-agency
Lisa Tarr
VP of Marketing & Communications, Pet Paradise
lifestyle-public-relations-Jacksonville-PR-firm-Jacksonville-florida-PR-firm-jacksonville-fl-PR-firm-Jacksonville-Florida-PR-agency-Jacksonville-FL-PR-agency

Point Taken’s Lifestyle Public Relations & Marketing Services

Lifestyle Public Relations & Marketing
That Drives Real Results

Media
Relations

Coverage isn’t the goal. Conversions are.

We secure placements that reach the right audience at the right moment, when they’re actively considering where to spend, book, or buy. Every pitch is designed to influence decisions, not just generate visibility.

Influencer Relations

Not all influencers drive business.

We identify and partner with creators who align with your brand and whose audiences take action. From vetting to execution, we ensure influencer campaigns translate into traffic, bookings, and sales.

Community
Relations

People don’t just buy, they experience.

We create moments that bring your brand to life: grand openings, local activations, and curated experiences that generate buzz, drive attendance, and convert into long-term customers.

Thought
Leadership

Authority drives trust. Trust drives revenue.

We position your leadership team as credible, visible experts through strategic media placements, speaking opportunities, and award recognition that elevates your brand above competitors.

Reputation
Management

Perception shapes purchasing decisions.

We proactively manage how your brand is seen, strengthening trust, reinforcing credibility, and ensuring your reputation supports growth, not risk.

AI Search
Visibility

Your customers aren’t just searching. They are asking AI what to choose.

We position your brand to show up in those answers through optimized content, strategic media placements, and authority signals, so you’re recommended before the competition.

Driving ROI for Lifestyle Brands

Lifestyle Specific Tactics

Beyond core PR strategies, we align media, social, and content to drive one outcome: revenue. We:
  • Turn visibility into qualified traffic, bookings, and sales
  • Convert attention into measurable revenue
  • Move your audience from awareness to purchase

Because content should do more than look goo. It should perform.

Building Campaigns Around Your Brand Values

Turning Customers Into Brand Advocates

Developing Unique
Activation Ideas

Planning and Overseeing
Special Events

Lifestyle Brands We Help

 Which Lifestyle Brands
Benefit from PR and Marketing?

We work with restaurants & wineries, hotels & resorts, spas & wellness brands, boutiques & retail brands, home builders & interior designers, pet brands & services, nonprofits, and lifestyle brands looking to drive bookings and long-term growth.

Measuring What Matters

How Does Point Taken Measure ROI?

We don’t measure success by impressions alone.

We track what actually matters:

lifestyle-public-relations-Jacksonville-PR-firm-Jacksonville-florida-PR-firm-jacksonville-fl-PR-firm-Jacksonville-Florida-PR-agency-Jacksonville-FL-PR-agency

Website Traffic from Media Placements

Inquiries and Conversions

Referral Traffic from Influencers

SEO and AI Search Visibility

Real Results from Real Lifestyle Brands:

Cooper's-Hawk-Opening-Case-Study
Grand Opening Goes Big: 37 Media Features, 9.44M Reach, and $8.8M in PR Value
Salumeria-104-Case-Study
From Grand Opening to Local Favorite: 19 Media Stories, 53 Influencers,
and $801K in PR Value
hospitality-public-relations-hospitality-marketing

Why Point Taken?

Most PR firms focus on exposure.

We focus on outcomes.

That means:

We don’t just get you seen.
We help increase sales.

Trusted by LIfestyle Brands. Recognized by Industry Leaders.
Proven by Results.

Top Clutch Public Relations Company Hospitality Leisure Florida
Point-Taken-Awards-2025-Expertise-Top-PR-Firm
Clutch-Top-Reputation-Management-Company-Jacksonville
Point-Taken-Awards-2026-Expertise-Best-Marketing-Consultants-in-Jacksonville

From Visibility to Revenue

Stop Wasting PR. Start Driving Revenue.

We’ll walk through exactly how PR can drive bookings, traffic, and revenue for your brand.

*Some images created using AI.

Point Taken was absolutely the BEST! Anyone who needs help with web design should use services of Point Taken - highly recommended.
Michelle is an incredible PR professional. As a business owner, she remains a "roll-up-your-sleeves" participant with her clients. She is innovative, assertive, confident, and focused on delivering value for her clients. She challenges status-quo thinking and adapts easily to changing circumstances.
Wonderful company to work with. Very professional, quick to respond to any questions I have. I highly recommend Point Taken.