Public Relations to
How Our Public Relations Firm
Helps You Create Positive Change
In today’s constantly evolving world, simply distributing mass messages to the media is no longer effective, which is why top public relations firms use innovative, groundbreaking tactics. Mass messages get overlooked, are discarded as irrelevant or impersonal, and can actually do more harm than good to your brand.
At Point Taken, we have experienced this evolution and have been pioneers of strategic, ongoing, proactive reputation management for the organizations we represent. To us, public relations is about individualization, understanding what motivates each target audience, and evaluating every opportunity thoroughly to apply the best strategic public relations tactics to achieve your intended results. And yes, this even includes reactive situations where we must leverage our crisis communications expertise.
The same way you employ unique methods to spark positive change in your field, we use similar unique approaches to tell your brand’s story and showcase the positive change and progress you are championing.
We've Helped Our Clients Appear In:
How Our Top Public Relations Firm Manages
Your Public Image & CreatesChange
Your image is everything. A comprehensive business or nonprofit public relations plan manages all messages shared with the public on behalf of your business. From media relations to social media and special events to internal communications, Point Taken Communications oversees all of your public relations planning to ensure all PR tactics support your business or nonprofit goals and helps create positive change. Point Taken Communications, a top public relations firm, offers corporate, small business and nonprofit public relations services that include:
Point Taken regularly networks with media and influencers to share our clients’ messages and takes an individualized approach, understanding each journalist’s unique needs and interests.
Point Taken matches your messaging with influencers who can help share your mission.
Point Taken creates innovative events to engage prospects, donors, buyers, media & influencers.
Point Taken produces a variety of video styles to help you drive sales and donations.
Point Taken trains your team on best practices for TV, radio, magazine & newspaper interviews.
Point Taken develops informative and valuable e-books, white papers and videos to drive leads.
Point Taken invites guests, scripts, edits, distributes and promotes your podcast.
Point Taken manages all of your social channels to engage audiences and drive sales.
Point Taken understands that sometimes, things happen. We work with all of your internal stakeholders to assess the situation, develop the appropriate messaging, and leverage the right tactics and channels to engage the key audiences impacted by the situation.
Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.