Public Relations &
Strategic
Communications
Jacksonville-Based PR and Marketing Firm Serving Corporations, Mid-Sized and Small Businesses, and Nonprofits Nationwide
How Our Public Relations Firm
Helps You Spark Positive Growth
Employing Innovative PR Strategies
At Point Taken, we’ve pioneered strategic, proactive reputation management for the organizations we represent. To us, public relations is about individualization, understanding what motivates each target audience. Additionally, we evaluate every PR opportunity thoroughly to apply the best strategic public relations tactics to achieve your intended results. Overall, your PR strategies and tactics should provide the best return on your investment.
Utilizing New & Creative Tactics
In today’s fast‑paced world, distributing mass messages to the media is no longer effective. Therefore, top public relations firms now use innovative, forward‑thinking tactics. Bulk communications often get overlooked, are discarded as irrelevant or impersonal, and can actually do more harm than good to your brand. Thus, it is vital to use creative, new ways to share your messaging.
Telling Your Brand’s Story
Because there are so many different ways to tell your story, Point Taken analyzes all of your content. Our goal is to ensure your voice is consistent. Whether it’s via copy or video, social media or AI-powered search, we tell your brand’s story using unique approaches.
Managing Crisis Communications
While part of our job is to help you avoid crisis, sometimes, they cannot be avoided. Therefore, Point Taken’s services include strategies and tactics to leverage our crisis communications expertise. Our job is to minimize the crisis to protect your brand.
We've Helped Our Clients Appear In:
How Our Top Public Relations Firm Manages
Your Public Image & Promotes Growth
Your image is everything. A comprehensive business or nonprofit public relations plan manages all messages shared with the public on behalf of your brand. From media and influencer relations to social media and special events, Point Taken Communications oversees all of your public relations planning and efforts. Overall, our goal is to ensure all PR tactics support your business or nonprofit goals and help create positive growth. Point Taken Communications, a top public relations firm, offers corporate, small business and nonprofit public relations services that include:
Strategic Communications
Point Taken manages all of your PR needs, from traditional to digital. Through strategic planning, we ensure the messages you want to reach the public are distributed through the channels they trust and utilize most.
Media Relations
Point Taken regularly networks with media and influencers to share our clients’ messages. We take an individualized approach, understanding each journalist’s unique needs and interests. This allows us to promote your brand to the right members of the media at the right time.
Influencer Relations & Vetting
As more and more people turn to influencers to make buying or donation decisions, it is vital to carefully vet each influencer to ensure they match your brand. Therefore, Point Taken works closely with influencers to ensure their content conveys your targeted messaging.
Event Production
Point Taken creates innovative events to engage prospects, donors, buyers, media & influencers.
Content Creation
From video production to blog writing, TikTok Stories to website copy, Point Taken ensures all of your content is on brand and communicates your key messages to the right audiences.
Crisis Communications
Point Taken understands that sometimes, hardships happen. We work with all of your internal stakeholders to assess the situation, develop the appropriate messaging, and leverage the right tactics and channels to engage the key audiences impacted by the situation. Meanwhile, we manage your reputation with the public to maintain your brand’s reputation.
Media Training
We train your team on best practices for TV, radio, magazine, newspaper, podcast and influencer interviews.
Social Media
Point Taken manages all of your social channels to engage audiences and drive sales and donations.
Podcast Production
Point Taken invites guests, scripts, edits, distributes and promotes your podcast.