Driving Leads for Roosters Men's Grooming Center

The Challenge

Roosters Men’s Grooming Center needed to engage men of a high income level to transfer from their barbershop or hair salon to the new Roosters franchise opening in Jacksonville, Fla.


The Solution

Point Taken developed a media pitch and press release targeting businessmen and differentiating Roosters from other barbershops in the area. Point Taken contacted Jacksonville-based journalists, securing coverage of Roosters Men’s Grooming Center in the Jacksonville Business Journal, the Florida Times-Union, Financial News & Daily Record, North Jax Monthly, The Resident News and the Jacksonville Chamber News. Point Taken also wrote copy for a brochure showcasing Roosters’ services, a direct mail piece to selected prospects, a coupon and social media posts.

The Result

 Point Taken’s media outreach and copywriting efforts helped Roosters Men’s Grooming Center exceed opening sales projections, secure repeat customers and make the Jacksonville Roosters one of the top 20 highest grossing franchises in the first month after opening. Roosters has exceeded sales projections every month since opening.

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Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.