Driving Leads for
Roosters Men's Grooming Center
Barbershop Surpasses
Opening Sales Projections
& Becomes One of Top Grossing
Franchises in Its First Month
Case Study by
POINT
TAKEN
The Challenge
Roosters Men’s Grooming Center needed to engage men of a high income level to transfer from their barbershop or hair salon to the new Roosters franchise opening in Jacksonville, Fla.
The Solution
Point Taken developed a media pitch and press release targeting businessmen and differentiating Roosters from other barbershops in the area. Point Taken contacted Jacksonville-based journalists, securing coverage of Roosters Men’s Grooming Center in the Jacksonville Business Journal, the Florida Times-Union, Financial News & Daily Record, North Jax Monthly, The Resident News and the Jacksonville Chamber News. Point Taken also wrote copy for a brochure showcasing Roosters’ services, a direct mail piece to selected prospects, a coupon and social media posts.
The Result
Point Taken’s media outreach and copywriting efforts helped Roosters Men’s Grooming Center exceed opening sales projections, secure repeat customers and make the Jacksonville Roosters one of the top 20 highest grossing franchises in the first month after opening. Roosters has exceeded sales projections every month since opening.
