Boosting Brand Visibility
and Quality Leads
💈 Barbershop Surpasses
Opening Sales Projections
& Becomes One of Top Grossing
Franchises in Its First Month 📆
Case Study by
POINT
TAKEN
The Challenge
💈 Roosters Men’s Grooming Center needed to engage high-income men to transfer from their barbershop 💇♂️ or hair salon to the new Roosters franchise opening in Jacksonville, Fla. ☀️
The Solution
📢 Point Taken developed a media pitch and press release ✍️ targeting businessmen and differentiating Roosters from other barbershops in the area.💇♂️
📍 Point Taken contacted Jacksonville-based journalists , securing coverage of Roosters Men’s Grooming Center in the:
Jacksonville Business Journal 📊
Florida Times-Union 🌴
Financial News & Daily Record 💵
North Jax Monthly 🗓️
The Resident News 🏘️
Jacksonville Chamber News 🤝
🖋️ Point Taken also wrote copy for:
A brochure 📄 showcasing Roosters’ services ✂️
A direct mail piece 📬 to selected prospects 🎯
A coupon 💲
Social media posts 📱💬
The Result
🖋️ Point Taken’s media outreach and copywriting efforts ✍️ helped Roosters Men’s Grooming Center exceed opening sales projections 📈, secure repeat customers, and make the Jacksonville Roosters one of the top 20 highest-grossing franchises in the first month after opening. 🏆
💥 Roosters has exceeded sales projections every month since opening! ✨
