Inspiring Giving Through
Powerful Media Stories
💰🎯 $18,000 Raised
Through Strategic Public Relations 📢🤝
Case Study by
POINT
TAKEN
The Challenge
🐾🏥 Clay Humane, a nonprofit veterinary clinic ❤️🐶🐱, wanted to raise awareness 📢🌟 and funds 💰🤝 through media coverage 📰📺.
The Solution
📢🤝 Point Taken developed relationships with the media 📰📺 and key influencers 🌟📱 to promote their organization’s mission 🎯❤️ and develop a public education campaign 📚💡.
Point Taken worked with Clay Humane 🐾🏥 to introduce local journalists 🗞️✍️ to the nonprofit organization ❤️🏢 via special events 🎉📅 and media pitches 📨📢.
The Result
📢🌟 Point Taken’s media outreach efforts 🗞️📺 generated 406 media mentions 📰✨ in one year for Clay Humane 🐾🏥, with story pickup nationwide 🌎 and into Europe 🇪🇺.
Media coverage helped secure $5,500 in donations 💰🐱❤️ for a kitten with a broken paw 🐾🩹 and $12,500 💵🐶🤝 for two puppies rescued 🚗🛣️ from the side of an interstate — helping Clay Humane fund veterinary efforts 🩺🐕🐈 and support more animals in need 🐾💖.
