Raising Donations for
Clay Humane
Through Media Coverage
$18,000 Raised Through Strategic
Public Relations
Case Study by
POINT
TAKEN
The Challenge
Clay Humane, a nonprofit veterinary clinic, wanted to raise awareness and funds through media coverage.
The Solution
Point Taken Taken developed relationships with the media and key influencers to promote their organization’s mission and develop a public education campaign. Point Taken worked with Clay Humane to introduce local journalists to the nonprofit organization via special events and media pitches.
The Result
The Point Taken’s media outreach efforts generated 406 media mentions in one year for Clay Humane, with story pickup nationwide and into Europe. Media coverage helped secure $5,500 in donations for a kitten with a broken paw and $12,500 for two puppies rescued from the side of an interstate to help Clay Humane fund veterinary efforts and help more animals in need.
