Raising Donations for Clay Humane
Through Media Coverage

The Challenge

Clay Humane, a nonprofit veterinary clinic, wanted to raise awareness and funds through media coverage.

The Solution


Point Taken Taken developed relationships with the media and key influencers to promote their organization’s mission and develop a public education campaign. Point Taken worked with Clay Humane to introduce local journalists to the nonprofit organization via special events and media pitches.

The Result

The Point Taken’s media outreach efforts generated 406 media mentions in one year for Clay Humane, with story pickup nationwide and into Europe. Media coverage helped secure $5,500 in donations for a kitten with a broken paw and $12,500 for two puppies rescued from the side of an interstate to help Clay Humane fund veterinary efforts and help more animals in need.


Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.