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Raising Donations for Clay Humane
Through Media Coverage


$18,000 Raised
Through Strategic
Public Relations

Case Study by


The Challenge

Clay Humane, a nonprofit veterinary clinic, wanted to raise awareness and funds through media coverage.

The Solution


Point Taken Taken developed relationships with the media and key influencers to promote their organization’s mission and develop a public education campaign. Point Taken worked with Clay Humane to introduce local journalists to the nonprofit organization via special events and media pitches.

The Result

The Point Taken’s media outreach efforts generated 406 media mentions in one year for Clay Humane, with story pickup nationwide and into Europe. Media coverage helped secure $5,500 in donations for a kitten with a broken paw and $12,500 for two puppies rescued from the side of an interstate to help Clay Humane fund veterinary efforts and help more animals in need.


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Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.