Point Taken is a public relations firm, marketing agency, video production and web design company helping nonprofit organizations create unique, creative campaigns to secure media coverage and develop innovative campaigns that drive donations and support the development department.
We are committed to creating marketing and communications initiatives that spark positive change.
Here's a Sampling of the Media
We've Secured for Our Clients:
Turn Visibility Into Donations, Awareness, and Community Impact
Your mission deserves to be heard.
At Point Taken Communications, we help nonprofits build the visibility, credibility, and donor relationships that sustain long-term impact through strategic public relations, marketing, and communications campaigns designed specifically for mission-driven organizations.
We don’t just generate awareness. We help you raise more money, reach more donors, and grow your community support.
Why Does PR and Marketing Matter for Nonprofits?
In a crowded nonprofit landscape, visibility is everything.
Donors are choosing where to give based on:
- Who they’ve heard of
- Who they trust
- Whose mission resonates with their values
The right PR and marketing strategy puts your organization in front of the right donors at exactly the right moment, when they’re ready to give.
Without it:
- Your mission goes unnoticed by potential donors
- Aging donor lists shrink without a new pipeline
- Competitors for funding get the attention you deserve
- Your development team works harder with fewer results
What Makes Point Taken Different for Nonprofits?
We’ve been in your shoes.
Point Taken’s team has worked in-house at nonprofits and served on nonprofit boards. We understand the unique pressures of mission-driven work: limited budgets, lean teams, and the constant need to justify every dollar spent.
That’s why everything we do is built around measurable outcomes:
- Donations generated
- Donor pipeline growth
- Media coverage that drives giving
- Community awareness that converts to support
If it doesn’t move your mission forward, we don’t recommend it.
What PR and Marketing Services Does Point Taken Offer Nonprofits?
Media Relations and Earned Media
We secure coverage that builds credibility and drives donations:
- Local, regional, and national media placements
- Awareness month campaigns tied to your mission
- Expert commentary and thought leadership for your leadership team
- Award submissions that give your organization added recognition
Donor Communications and Messaging
We help you tell your story in a way that inspires giving:
- Campaign messaging and brand storytelling
- Annual report content and donor impact reports
- Email marketing and newsletter strategy
- Direct mail and development support materials
AI Search Visibility for Nonprofits
Donors and foundations are increasingly using AI to research organizations before giving.
We help your nonprofit appear in:
- ChatGPT responses
- Google AI Overviews
- Perplexity and other AI-driven platforms
This is driven by strategic PR placements, authority-building content, and a strong consistent digital presence.
Content Marketing and SEO
We create content that answers real questions from donors, volunteers, and community members, and gets found by search engines and AI tools:
- Blog strategy built around donor and community intent
- Service and program page optimization
- Local SEO enhancements
- Keyword targeting aligned with giving and volunteer intent
Event Planning and Community Campaigns
We help nonprofits create moments that build community and drive donations:
- Fundraising event concept and execution
- Media and influencer outreach for events
- Community partnership development
- Pre, during, and post-event PR strategy
Development Department Support
Need more than a PR firm? We can serve as your outsourced development director or supplement your existing team with senior-level strategy and execution.
Meet Some of the Nonprofit, City or Association
Clients Who Have Trusted Us
Award-Winning Nonprofit PR That Expands Awareness, Donations & Community Impact
Frequently Asked Questions
About Nonprofit PR and Marketing
How Does PR and Marketing Help Nonprofits Raise More Donations?
Strategic PR and marketing build the public visibility and credibility that move donors from awareness to action. When your organization appears in trusted media outlets, donors are more likely to give, and give more. Point Taken’s nonprofit PR campaigns are built specifically to connect media coverage to growth in donations, not just impressions.
What Results Can Nonprofits Expect from PR and Marketing?
Point Taken’s nonprofit clients have seen results including 406 media mentions and $18,000 raised for Clay Humane, coverage in national outlets including Newsweek, USA Today, Forbes, and People, and long-term donor relationships built through consistent visibility and strategic storytelling. Every engagement is measured against real outcomes tied to your mission and development goals.
How Does Point Taken Help Nonprofits Appear in AI Search Results?
Donors and foundations increasingly use AI tools such as ChatGPT, Perplexity, and Google Gemini to research organizations before making donations. Point Taken helps nonprofits build the digital authority and content structure that gets them cited in AI-generated answers, through earned media placements, strategic content, and a strong, consistent online presence.
Can Point Taken Work with Small Nonprofits with Limited Budgets?
Yes. Point Taken works with nonprofits of all sizes and understands the budget realities of mission-driven organizations. We build strategies scaled to your resources and focused on the highest-impact activities for your specific goals. Our complimentary PR ROI audit helps you understand exactly what’s possible within your budget before committing to any program.
What Makes Point Taken Different from Other Nonprofit PR Firms?
Point Taken’s team has worked in-house at nonprofits and served on nonprofit boards. We understand your mission, your constraints, and your donor relationships from the inside. Every client works directly with a senior strategist, never a junior account team. And unlike agencies that measure success in clips, we measure success in donations, donation growth, and community impact.
How Long Does It Take to See Results from Nonprofit PR and Marketing?
Most nonprofits begin seeing media placements and increased visibility within 60 to 90 days of launching a strategic PR program. Donation impact typically becomes measurable at the three to six-month mark as coverage accumulates and donor trust builds. Long-term programs compound over time. Organizations like Clay Humane have worked with Point Taken for 10 or more years because the results continue to grow.
Does Point Taken Help Nonprofits with Fundraising Events?
Yes. Point Taken provides full event PR and marketing support — from concept and planning through media and influencer outreach, community partnerships, and post-event coverage. We help nonprofits create moments that build community, generate donations, and keep your mission top of mind long after the event ends.
Ready to Grow Your Mission?
Whether you’re an established nonprofit looking to expand your donor base or a growing organization building visibility for the first time, Point Taken can help you turn awareness into action.