Mutts and the Media
on Behalf of Pet Paradise

Special Event Leads to Three TV Spots,
A Magazine Cover, Feature Article,
Newspaper Coverage
& More Than 250,000 Social Impressions

Case Study by

POINT
TAKEN

The Challenge

Pet Paradise, an upscale pet resort and day spa, wanted to

meet members of the media to secure future coverage.

The Solution

Point Taken developed Mutts and the Media on behalf of Pet Paradise. Journalists competed in games such as Trivia, Best Pet Look Alike and Best Pet Trick. Each media outlet represented a local charity (assigned at random) via a pre-event media tour with the Pet Paradise mascot. Pet Paradise donated money to participating charities based on their media outlet’s score in the games. Point Taken produced the event multiple times in the Jacksonville market and once in Charlotte, N.C. for Pet Paradise.

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The Result

More than 30 journalists and social media influencers attended Mutts and the Media each year. Point Taken secured at least three television appearances promoting the event and Pet Paradise for each event, a magazine cover, a feature article and newspaper coverage. Through social media, more than 250,000 people may have learned about the event from journalist and social media influencer posts.

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