Mutts and the Media on Behalf of Pet Paradise

The Challenge

Pet Paradise, an upscale pet resort and day spa, wanted to meet members of the media to secure future coverage.


The Solution

Point Taken developed Mutts and the Media on behalf of Pet Paradise. Journalists competed in games such as Trivia, Best Pet Look Alike and Best Pet Trick. Each media outlet represented a local charity (assigned at random) via a pre-event media tour with the Pet Paradise mascot. Pet Paradise donated money to participating charities based on their media outlet’s score in the games. Point Taken produced the event multiple times in the Jacksonville market and once in Charlotte, N.C. for Pet Paradise.

The Result

More than 30 journalists and social media influencers attended Mutts and the Media each year. Point Taken secured at least three television appearances promoting the event and Pet Paradise for each event, a magazine cover, a feature article and newspaper coverage. Through social media, more than 250,000 people may have learned about the event from journalist and social media influencer posts.

Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.