Mutts and the Media
on Behalf of Pet Paradise
Special Event Leads to
Three TV Spots, A Magazine Cover,
& More Than 250,000 Social Impressions
Case Study by
Pet Paradise, an upscale pet resort and day spa, wanted to
meet members of the media to secure future coverage.
Point Taken developed Mutts and the Media on behalf of Pet Paradise. Journalists competed in games such as Trivia, Best Pet Look Alike and Best Pet Trick. Each media outlet represented a local charity (assigned at random) via a pre-event media tour with the Pet Paradise mascot. Pet Paradise donated money to participating charities based on their media outlet’s score in the games. Point Taken produced the event multiple times in the Jacksonville market and once in Charlotte, N.C. for Pet Paradise.
More than 30 journalists and social media influencers attended Mutts and the Media each year. Point Taken secured at least three television appearances promoting the event and Pet Paradise for each event, a magazine cover, a feature article and newspaper coverage. Through social media, more than 250,000 people may have learned about the event from journalist and social media influencer posts.
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Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.