Setting PR and Marketing Goals for Your Business or Nonprofit


Setting PR and Marketing Goals for Your Business or Nonprofit It’s a new year which means it’s the perfect time to start setting PR and marketing goals for your business or nonprofit. Maybe it’s even time to pursue some exciting things that you’ve been holding back from trying. From a business standpoint, it could mean […]

The Top PR Lessons of 2021


Top PR Lessons of 2021 2021 has been a year of growth, change and challenges, and we want to share the top PR lessons of 2021. At Point Taken, we have faced challenges both personally and professionally as we navigate the so-called new normal. From a business and PR standpoint, there are several lessons we […]

What is Newsworthy?


What is Newsworthy? News – whether you like it or not, it’s not something that’s going anywhere, and if you want news coverage, you need to understand what is newsworthy. Whether breaking news on television or an exciting announcement from a loved one, news is always around us. But the way we receive, perceive and […]

How to create effective donor communications to increase donations and engagement

How to create effective donor communications to increase donations or engagement

How to Create Effective Donor Communications to Increase Donations and Engagement The last two years have been filled with a lot of heavy topics and many are finding that donating to an organization or cause that they care about brings them a sense of peace. Because of this, many non-profit organizations are finding themselves trying […]

Point Taken Free Marketing Guides


Point Taken’s Free Marketing Guides Point Taken is proud to offer a number of free, downloadable guides to help you find more prospects, leads and customers. Our guides can also assist you in retaining your current customer base by keeping your target audience connected to your brand. Click on the link to download our free […]

What is purpose-driven marketing?


What is Purpose-Driven Marketing? The reasons people support businesses these days are changing, as life continues to change during the Covid-19 pandemic, which brings us to purpose-driven marketing. This type of marketing is really taking off right now. It is a strategy allowing organizations to better connect with their target audiences by demonstrating their brand […]