How to grow your nonprofit social media audience organically


How to Grow Your Nonprofit Social Media Audience Organically Nonprofits are vital parts of our society. Zippia says there are more than 1.5 million nonprofits in the U.S. alone. These organizations often do not have the budget to grow their following with ads, influencers or affiliate marketing, like many bigger for-profit organizations. Nonprofits have to […]

How to Get National Media Coverage


How to Get National Media Coverage Media coverage is incredibly beneficial, and many clients ask us how to get national media coverage. At Point Taken, one of our specialties is helping clients with just that. We love helping customers pitch ideas to media outlets, and we enjoy helping them prepare for any type of coverage. […]

7 Veterinary Marketing Tips


7 Veterinary Marketing Tips Promoting your veterinary practice might be the last thing on your mind. From taking care of patients to managing your staff and owner expectations, marketing often falls to the bottom of your to-do list. Point Taken, a marketing and PR firm specializing in veterinary marketing, shares 7 veterinary marketing tips. Share […]

The new age challenges of SEO


The New Age Challenges of SEO SEO (search engine optimization) is a common topic of conversation in PR and marketing. In fact, we have written other blog posts on this exact topic. This time around we want to discuss the new age challenges of SEO. We know that SEO “is the process of improving the […]

How do I measure the impact of PR in 2022?


How Do I Measure the Impact of PR in 2022? PR measurement is key for PR agencies, but also for clients, as the measurement can show the type of exposure the PR firm they hired is helping them receive. Over the years, the methodologies for measuring public relations have changed, and as the media changes, […]

What is Nonprofit PR?


What is Nonprofit PR? With nonprofit organizations on the rise and people caring more and more about contributing to them, Point Taken wants to answer, “What is Nonprofit PR?” We will also explain how nonprofit organizations can benefit from public relations. There are 1.3 million  nonprofits in the U.S. according to the National Council of […]