What is Newsworthy?


What is Newsworthy? News – whether you like it or not, it’s not something that’s going anywhere, and if you want news coverage, you need to understand what is newsworthy. Whether breaking news on television or an exciting announcement from a loved one, news is always around us. But the way we receive, perceive and […]

How to create effective donor communications to increase donations and engagement

How to create effective donor communications to increase donations or engagement

How to Create Effective Donor Communications to Increase Donations and Engagement The last two years have been filled with a lot of heavy topics and many are finding that donating to an organization or cause that they care about brings them a sense of peace. Because of this, many non-profit organizations are finding themselves trying […]

Point Taken Free Marketing Guides


Point Taken’s Free Marketing Guides Point Taken is proud to offer a number of free, downloadable guides to help you find more prospects, leads and customers. Our guides can also assist you in retaining your current customer base by keeping your target audience connected to your brand. Click on the link to download our free […]

What is purpose-driven marketing?


What is Purpose-Driven Marketing? The reasons people support businesses these days are changing, as life continues to change during the Covid-19 pandemic, which brings us to purpose-driven marketing. This type of marketing is really taking off right now. It is a strategy allowing organizations to better connect with their target audiences by demonstrating their brand […]

What is OTT Advertising?


What is OTT Advertising? Are you watching TV or movies via an app? Do you watch your favorite shows on Netflix, Hulu, Disney+ or Peacock? (Side note, our president, Michelle Gilliam, was extremely excited to discover she can stream episode upon episode of Law and Order SVU on Peacock). If you are using any of […]

What is a Communications Plan?


What is a Communications Plan? Plans are the key to the success of any project. So just like you need a business plan, you also need a communications plan. Think about it. You wouldn’t cook a meal without a recipe. You wouldn’t build a deck without a design and layout. You wouldn’t construct a building […]