PR and Marketing
That Drives Revenue...
Not Just Buzz.
Charleston PR and marketing firm helping hotels, lifestyle companies, and health & wellness brands nationwide turn media into measurable revenue.
Senior strategists only. No junior handoffs. No fluff.
No Obligation · Senior Strategist Led · Zoom or Phone
8.8 Million
One Campaign
148.8 Million
One Campaign
250K+
One Event
The Real Problem
Visibility Alone Doesn't Grow a Business
- Media Hits, But No New Bookings
- Social Posts & Influencer Campaigns But No Leads
- Marketing & PR Spend, But No Clear ROI
PR and Marketing Should Help Your Brand:
- Get Discovered
- Build Trust,
- and Influence Real Purchasing Decisions.
As a dedicated hospitality marketing and PR firm, lifestyle brand marketing and PR agency, and health & wellness marketing and PR firm, we focus on the media, messaging, influencers, and AI visibility opportunities most likely to drive measurable outcomes.
And we back every campaign with reporting that connects visibility to revenue.
Earned Media That Drives Results
The Complimentary PR ROI Audit
15–20 Minutes. Real Answers. No Pitch.
We use ours to identify opportunities, uncover gaps,
and give you actionable recommendations you can use,
whether you hire us or not.
AI &
Search Visibility
Is your brand appearing where buyers are actually searching and asking questions?
Website &
Traffic Performance
Is your media coverage driving trackable visits and engagement?
Conversion
Opportunities
Is your site turning attention into bookings, leads, purchases, or donations?
90-day
Strategic Priorities
Your highest-impact moves, specific to your brand and goals.
15-20 Minutes · Zoom or Phone · Limited Weekly Availability
WHO WE HELP
Trusted By Brands Like:
How We Help
PR, Marketing, Influencer Relations, and AI-search Visibility Focused on Measurable Growth.
Results That Matter
Our Work
Millions Seen.
Real Results.
Influencer Strategy
That Converts.
Millions Seen.
Measurable Results.
Strategic PR
That Drives Revenue
From Media Coverage to Measurable Growth:
33,820 Reach, Industry Awards,
and
Qualified Booking Leads for
The Hotel at
the University of Maryland
From Grand Opening
to Local Favorite:
19 Media Stories,
53 Influencers,
and
$801K in PR Value
for Salumeria 104
Cooper's Hawk Winery &
Restaurants Grand Opening:
A New Location Needed Buzz
We Secured 37 Media Features, Reached 9.44 Million People, and
Generated $8.8 Million
in PR Value
Point Taken Secured 18 Articles
with
148.8 Universal Visitors
Per Month,
Showcasing
The Hotel at Arundel Preserve’s
Renovated Lobby,
Meeting Spaces,
and Guest Rooms
406 Media Mentions.
$18K Raised.
Countless Animal Lives
Helped
at
Nonprofit Veterinary
Clinic
Clay Humane
30+ Media & Influencers.
250K+ Social Reach.
One Buzzworthy
Community Event
Elevates
Pet Paradise's Brand
The Point Taken Method
Before strategy begins, we identify what success actually looks like: bookings, leads, sales, attendance, or market positioning.
We focus on the media outlets, influencers, and platforms most likely to move your audience to act, not just any coverage.
Every story is engineered to influence trust, purchasing decisions, and long-term brand perception.
PR, marketing, influencer relations, and AI visibility strategy: integrated, not siloed.
5. Measure real outcomes
We track visibility, traffic, leads, conversions, and ROI. Not impressions. Not buzz. Actual business results.
What Our Clients Say About Point Taken
Why Point Taken?
Charleston Agency Serving Brands
Nationwide
with ROI-Driven PR & Marketing
Point Taken is a boutique public relations and marketing agency serving Charleston hospitality, lifestyle, and health & wellness brands nationwide.
- Every Client Gets a Senior Strategist. Every Time.
- Specialists, Not Generalists. It Shows in the Results.
- ROI is Non-negotiable.
- PR & Marketing & AI Under One Roof.
- Boutique team. National Bylines.
Most Agencies Measure Success in Clips.
We Measure It in Revenue
Bookings and reservations driven by coverage. New leads captured from earned media. Website traffic traced back to specific placements. Influencer campaigns measured by engagement and conversion, not follower count. Cost per lead compared against every other channel you’re running.
If we can’t show you how PR and marketing contributed to revenue, we’ll tell you.
See Some of the Awards We've Earned
Some of the Media We Pitch in Charleston Include:
What Can PR and Marketing Achieve for Charleston Businesses?
Charleston’s identity as one of America’s most celebrated travel, dining, and lifestyle destinations creates extraordinary opportunities for brands that know how to harness it. Strategic PR and marketing help Charleston hospitality, lifestyle, and health and wellness brands cut through a competitive and crowded market by building the editorial credibility, influencer presence, and AI search visibility that converts curious visitors and locals into loyal customers, measured against real outcomes like reservations, bookings, appointments, and revenue.
What Makes Charleston a Unique Market for PR and Marketing?
Charleston consistently ranks among the top travel destinations in the country, drawing visitors who research extensively, spend generously, and share their experiences widely. For hospitality and lifestyle brands, this creates a visibility opportunity in which the right media placements or influencer partnerships reach not just local audiences but also the national travel and food media that shape where people choose to go and what they choose to experience. Point Taken understands how to position Charleston brands within that larger national conversation while maintaining deep roots in the local market.
What Charleston Media Outlets Does Point Taken Work With?
Point Taken actively pitches Charleston media, including WCSC, WCBD, WCIV, The Post and Courier, Charleston Magazine, Charleston City Paper, Charleston Living Magazine, and the Charleston Regional Business Journal, as well as regional Southeast outlets and national travel, food, lifestyle, and hospitality publications that reach Charleston’s visitor and resident audience. That combination of local credibility and national reach gives Charleston brands visibility at every stage of the customer journey.
What Outcomes Can Charleston Brands Expect from Strategic PR?
Charleston brands partnering with Point Taken gain targeted coverage in local, regional, national, and trade media, growing presence in Google search and AI platforms like ChatGPT, Perplexity, and Google AI Overviews, and integrated campaigns where every tactic is tied to measurable business performance: occupancy rates, dining reservation volume, retail foot traffic, new patient inquiries, and revenue growth. Point Taken has delivered campaigns that generate millions in earned media value and reach audiences exceeding 148 million people.
How Is Point Taken Different from Charleston PR and Marketing Firms?
Few agencies combine the national media relationships, cross-market hospitality, lifestyle, and health and wellness expertise, and the revenue-focused reporting framework that Point Taken brings to every engagement. Every Charleston client works directly with a senior strategist from day one, with no junior handoffs, and no vanity metrics masquerading as results. If a strategy can’t be connected to measurable business growth, Point Taken won’t recommend it.
How Do I Know If My Charleston Brand Is Ready to Invest in PR?
If your Charleston business is competing in one of America’s most visible travel and lifestyle markets but struggling to stand out, if competitors are capturing national media attention and AI search visibility while your growth relies on seasonal traffic and word of mouth, a focused PR and marketing program can change that dynamic. Point Taken’s complimentary PR ROI audit gives Charleston brands a clear, honest picture of where their biggest opportunities are and what an investment should return.