PR and Marketing
That Drives Revenue...
Not Just Buzz.
Chicago PR and marketing firm helping hotels, lifestyle companies, and health & wellness brands nationwide turn media into measurable revenue.
Senior strategists only. No junior handoffs. No fluff.
No Obligation · Senior Strategist Led · Zoom or Phone
8.8 Million
One Campaign
148.8 Million
One Campaign
250K+
One Event
The Real Problem
Visibility Alone Doesn't Grow a Business
- Media Hits, But No New Bookings
- Social Posts & Influencer Campaigns But No Leads
- Marketing & PR Spend, But No Clear ROI
PR and Marketing Should Help Your Brand:
- Get Discovered
- Build Trust,
- and Influence Real Purchasing Decisions.
As a dedicated hospitality marketing and PR firm, lifestyle brand marketing and PR agency, and health & wellness marketing and PR firm, we focus on the media, messaging, influencers, and AI visibility opportunities most likely to drive measurable outcomes.
And we back every campaign with reporting that connects visibility to revenue.
Earned Media That Drives Results
The Complimentary PR ROI Audit
15–20 Minutes. Real Answers. No Pitch.
We use ours to identify opportunities, uncover gaps,
and give you actionable recommendations you can use,
whether you hire us or not.
AI &
Search Visibility
Is your brand appearing where buyers are actually searching and asking questions?
Website &
Traffic Performance
Is your media coverage driving trackable visits and engagement?
Conversion
Opportunities
Is your site turning attention into bookings, leads, purchases, or donations?
90-day
Strategic Priorities
Your highest-impact moves, specific to your brand and goals.
15-20 Minutes · Zoom or Phone · Limited Weekly Availability
WHO WE HELP
Trusted By Brands Like:
How We Help
PR, Marketing, Influencer Relations, and AI-search Visibility Focused on Measurable Growth.
Results That Matter
Our Work
Millions Seen.
Real Results.
Influencer Strategy
That Converts.
Millions Seen.
Measurable Results.
Strategic PR
That Drives Revenue
From Media Coverage to Measurable Growth:
33,820 Reach, Industry Awards,
and
Qualified Booking Leads for
The Hotel at
the University of Maryland
From Grand Opening
to Local Favorite:
19 Media Stories,
53 Influencers,
and
$801K in PR Value
for Salumeria 104
Cooper's Hawk Winery &
Restaurants Grand Opening:
A New Location Needed Buzz
We Secured 37 Media Features, Reached 9.44 Million People, and
Generated $8.8 Million
in PR Value
Point Taken Secured 18 Articles
with
148.8 Universal Visitors
Per Month,
Showcasing
The Hotel at Arundel Preserve’s
Renovated Lobby,
Meeting Spaces,
and Guest Rooms
406 Media Mentions.
$18K Raised.
Countless Animal Lives
Helped
at
Nonprofit Veterinary
Clinic
Clay Humane
30+ Media & Influencers.
250K+ Social Reach.
One Buzzworthy
Community Event
Elevates
Pet Paradise's Brand
The Point Taken Method
Before strategy begins, we identify what success actually looks like: bookings, leads, sales, attendance, or market positioning.
We focus on the media outlets, influencers, and platforms most likely to move your audience to act, not just any coverage.
Every story is engineered to influence trust, purchasing decisions, and long-term brand perception.
PR, marketing, influencer relations, and AI visibility strategy: integrated, not siloed.
5. Measure real outcomes
We track visibility, traffic, leads, conversions, and ROI. Not impressions. Not buzz. Actual business results.
What Our Clients Say About Point Taken
Why Point Taken?
Chicago Agency Serving Brands
Nationwide
with ROI-Driven PR & Marketing
Point Taken is a Chicago public relations (PR) firm, marketing agency, web design, and social media company
trusted by businesses and nonprofits nationwide to ignite audiences to take action.
- Every Client Gets a Senior Strategist. Every Time.
- Specialists, Not Generalists. It Shows in the Results.
- ROI is Non-negotiable.
- PR & Marketing & AI Under One Roof.
- Boutique team. National Bylines.
Most Agencies Measure Success in Clips.
We Measure It in Revenue
Bookings and reservations driven by coverage. New leads captured from earned media. Website traffic traced back to specific placements. Influencer campaigns measured by engagement and conversion, not follower count. Cost per lead compared against every other channel you’re running.
If we can’t show you how PR and marketing contributed to revenue, we’ll tell you.
See Some of the Awards We've Earned
Some of the Media We Pitch in Chicago Include:
What Can a National PR and Marketing Agency Do for Chicago Brands?
A national public relations and marketing agency brings Chicago hospitality, lifestyle, and health & wellness brands something local firms often can’t: a broader media network, cross-market experience, and strategies proven across multiple competitive landscapes. Point Taken combines national reach with deep industry specialization to build programs designed to drive direct bookings, customer acquisition, and measurable revenue, rather than impressions alone.
What Types of Chicago Businesses Does Point Taken Work With?
Point Taken partners with Chicago hotels, restaurants, wineries, lifestyle brands, medical practices, and wellness providers ready to invest in PR and marketing that drives real business outcomes. We bring specialized expertise in hospitality, lifestyle, and health and wellness: industries where trust, reputation, and visibility directly influence purchasing decisions.
What Results Can Chicago Brands Expect from Working with Point Taken?
Chicago brands partnering with Point Taken gain access to targeted media placements in local, regional, national, and trade outlets, growing visibility in Google search and AI platforms, including ChatGPT, Perplexity, and Google AI Overviews, and integrated campaigns where every activity is measured against business outcomes: occupancy rates, reservation volume, new patient inquiries, and revenue growth. Point Taken has delivered campaigns reaching over 148 million people and generating millions in PR value for hospitality clients.
What Sets Point Taken Apart from Chicago PR Agencies?
Most Chicago PR firms offer broad generalist services. Point Taken specializes exclusively in hospitality, lifestyle, and health and wellness industries, where we have deep relationships, proven results, and a track record of connecting media coverage directly to revenue. Every Chicago client works with a senior strategist from day one, with no junior handoffs after the contract is signed.
How Do Chicago Brands Know When They Need a PR and Marketing Partner?
If your Chicago brand is generating visibility but not converting it into bookings, reservations, or qualified leads, or if competitors are dominating media coverage and appearing in AI search results while your growth has stalled, it’s time for a strategic PR and marketing program. Point Taken’s complimentary PR ROI audit gives Chicago brands a clear, honest assessment of where their biggest opportunities are and what a focused investment should realistically return.