The WCJ Virtual Art Show

The Challenge

Due to the rapidly spreading COVID-19 pandemic in early 2020, the Women’s Center of Jacksonville (The WCJ), a nonprofit that serves as the only certified rape crisis center In Duval, Nassau and Baker counties, had to quickly develop a way to pivot and virtually host its annual art exhibit and fundraiser as part of Sexual Assault Awareness Month (SAAM) in April. The annual art exhibit, “Surviving to Thriving,” was created to feature artwork submitted by survivors of sexual assault who used art and creativity as a way to heal from past trauma, which also served as a fundraiser for the organization.

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The Solution

Point Taken concepted a virtual production of the art show hosted on the WCJ’s social media channels. To accommodate the virtual platform, survivors of sexual assault who created art were asked to submit videos and images where they showcased and discussed their artwork and their journey towards healing. Point Taken created a program for the day, which featured a video every half hour on the afternoon of the show on Facebook, Instagram and Twitter, and assisted with event production leading up to and during the event. Prior to the event, Point Taken developed a news release and social media content and supported email distribution to promote the event. 

The Result

The virtual art exhibit videos and posts collectively reached more than 23,000 people on the WCJ’s social media channels, generating more than 27,000 impressions and 2,300 engagements. Media coverage, which included features of a survivor-artist on First Coast News and the Florida Times-Union, reached an audience of approximately 131,000 individuals with an earned publicity value of $3,500. WCJ’s social media channels also increased in fans and followers due to the event.

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Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.