First Coast Home Pros Face Mask Donation

The Challenge

As COVID-19 began to spread across Northeast Florida in early 2020, First Coast Home Pros, Jacksonville’s premier full-service specialized home services company, was facing a decrease in business. The company’s dedicated client base was fearful of having people enter their homes as the yet-understood virus continued to spread rapidly.

The Solution

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Due to the decline, First Coast Home Pros turned to making masks, both to protect staff and customers and to keep employees working. However, when hospitals saw a shortage of personal protective equipment (PPE), Point Taken suggested using the same machines owned by First Coast Home Pros to manufacture shields. Point Taken found a tutorial explaining how to make face shields and connected First Coast Home Pros with one local hospital in short supply of face shields. First Coast Home Pros manufactured and donated more than 2,500 face shields to the hospital. Identifying this as an opportunity to showcase the company’s commitment to safety and the community, Point Taken developed a news release about the mask manufacturing and face shields donation to engage local media in the unique situation and story.

The Result

Point Taken’s media outreach resulted in multiple local media outlets covering the story – including WJXT/News4Jax, First Coast Connect with Melissa Ross and Jacksonville Daily Record – resulting in more than 275,000 impressions with an earned publicity value of nearly $10,000. Point Taken also distributed the release via the newswire, reaching a potential audience of 18 million with 112 outlets running the news.

 

From the exposure, people as far as way as Connecticut reached out to First Coast Home Pros for free face shields to protect medical professionals in their families. First Coast Home Pros staff were kept employed, front-line medical personnel received much-needed PPE, and First Coast Home Pros created goodwill with current and new clients who have since booked services as the company has proven they can offer safe, contact-free services, ultimately helping reverse the downturn in business.

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Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.