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First Coast Home Pros
Face Mask Donation


Goodwill Project Leads
to 275,000
Media Impressions

Case Study by


The Challenge

As COVID-19 began to spread across Northeast Florida in early 2020, First Coast Home Pros, Jacksonville’s premier full-service specialized home services company, was facing a decrease in business. The company’s dedicated client base was fearful of having people enter their homes as the yet-understood virus continued to spread rapidly.

The Solution

First-Coast-Home-Pros-Mask-Donation (1)

Due to the decline, First Coast Home Pros turned to making masks, both to protect staff and customers and to keep employees working. However, when hospitals saw a shortage of personal protective equipment (PPE), Point Taken suggested using the same machines owned by First Coast Home Pros to manufacture shields. Point Taken found a tutorial explaining how to make face shields and connected First Coast Home Pros with one local hospital in short supply of face shields. First Coast Home Pros manufactured and donated more than 2,500 face shields to the hospital. Identifying this as an opportunity to showcase the company’s commitment to safety and the community, Point Taken developed a news release about the mask manufacturing and face shields donation to engage local media in the unique situation and story.

The Result

Point Taken’s media outreach resulted in multiple local media outlets covering the story – including WJXT/News4Jax, First Coast Connect with Melissa Ross and Jacksonville Daily Record – resulting in more than 275,000 impressions with an earned publicity value of nearly $10,000. Point Taken also distributed the release via the newswire, reaching a potential audience of 18 million with 112 outlets running the news.


From the exposure, people as far as way as Connecticut reached out to First Coast Home Pros for free face shields to protect medical professionals in their families. First Coast Home Pros staff were kept employed, front-line medical personnel received much-needed PPE, and First Coast Home Pros created goodwill with current and new clients who have since booked services as the company has proven they can offer safe, contact-free services, ultimately helping reverse the downturn in business.


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Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.