904WARD Introduction Video

The Challenge

904WARD is a nonprofit creating racial healing and equity with a vision to end racism in Jacksonville. The organization needed a video to introduce the organization and its purpose, mission and work to the community at events and virtually.

The Solution

Point Taken concepted, scripted, storyboarded, shot, edited and produced an 8-minute overview video to showcase the mission of 904WARD to donors, volunteers and the community at-large. To illustrate the involvement of notable community members in 904WARD’s work, the video featured interviews with prominent local leaders and 904WARD leadership. The video also included information about racism, both historic and modern, in Northeast Florida, and discussion of how 904WARD is working to combat this and build a more inclusive community. Point Taken then worked with 904WARD to promote the video to local media and other stakeholders.

View the video now.

The Result

904WARD continues to use the video in a variety of ways with the support of Point Taken. To date, the video has been viewed by thousands of stakeholders and interested community members at numerous in-person and virtual events and via social media. Point Taken continues to use the video to support media relations efforts.  

Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.