Last-Minute Holiday Gifts for Clients
It is almost the end of December, and you forgot to purchase a gift for your clients or donors. A holiday gift is not only a nice gesture of your gratitude, it reminds clients and donors to turn to you when they need your products or services without a hard sell. Even if you haven’t yet picked out a present for your customers, it isn’t too late. Here are some last-minute holiday gifts for clients..
Don’t Burn Bridges: You Never Know Where You Might Find a New Client
Your customer is driving you crazy. The client has you so mad you’ve screamed at your employees and are about to grab a drink even though it isn’t even 5 p.m. You’re about to blow your top, and you are ready to fire the client. Remember to keep the fire danger low — or at least moderate — or you could risk losing good clients down the line. Don’t burn your bridges because you never know where you might find a new client…
Give Thanks for Public Relations and Marketing: The Benefits of Public Relations and Marketing
As Thanksgiving approaches, Americans take time to reflect on the many positive aspects of their lives. As small business executives and nonprofit professionals, Thanksgiving can be a very stressful time. Tasked with meeting year-end financial goals or soliciting donations before the end of the calendar year, Thanksgiving marks the beginning of a difficult time for many. At Point Taken, we are gearing up for the holiday season by giving thanks to public relations and marketing and recognizing the benefits of public relations and marketing…
Small Business Lessons
You’ve got a great idea, product or service. You’ve launched your brand with great initial success, but things are starting to go stale just a few months into operations. The roller coaster ride of owning a small business can be overwhelming, so Point Taken is sharing five lessons to help you overcome the mountains and valleys of small business…
How Often Should I Redesign My Website?
It seems like a daunting task. You’ve spent hundreds — or maybe thousands — of dollars on your website, and it is your identity on the Internet. As styles and trends change, your site is beginning to look a little stale, but you don’t know whether or not to invest in a redesign, begging the question, “How often should I redesign my website?” While the answer isn’t clear, here are some guidelines to help you determine when to redesign…
How Often Should I Blog?
As a small business owner or nonprofit executive, you have a lot on your plate. You have to keep up with your website, ensure that site is optimized for search, manage marketing and public relations strategies, create informative content for your website and e-blasts and produce valuable posts for all of your social media networks. Blogging is just one more marketing and public relations task you must perform. Top that with your general business duties like customer service, accounting, human resources and sales, and blogging might just bog you down. How often should I blog? It all depends on your industry but there are a few practices you can follow to make the blogging process just a little easier…
