Vacation Planning for Jacksonville Marketing and Public Relations Efforts
Getting ready to take a trip? Taking a break from the office is great for the mind, but as a small business owner or nonprofit executive, taking time off can mean a lot of stress. How do you keep your organization running while you are away? How do you continue your marketing and public relations efforts while you are out of town? Point Taken, a Jacksonville marketing and public relations firm, offers tips for vacation planning for business and nonprofit executives:
Make Your Business Email Easier to Use
As a small business owner or nonprofit executive, you probably receive hundreds of emails daily. Some are from prospects, leads or clients, while some are solicitations or junk mail. With so many other priorities, you want to make the most of your business email, optimizing your efficiency. Point Taken offers a few tips to get the most out of your business email…
What Are Brand Standards and Why Are They Important?
Coca-Cola, Disney, Nike. You see the logo for any of these companies, and you recognize the company immediately. Across all channels, your brand should remain consistent and convey your company or nonprofit organization’s mission and goals. How do you communicate your mission and goals through images, packaging and promotional materials? While branding might seem like a complicated concept, creating and employing a set of brand standards will help you maintain a clear identity for your business…
Six Simple SEO Tips for Small Business and Nonprofit Organizations: How to Increase Search Engine Rankings
SEO, or search engine optimization, is the practice of developing content for your small business or nonprofit website that ranks on one of the first pages of Google, Yahoo or Bing. Because search engines change the algorithms by which they rank websites often, it is difficult to keep your page on top. Point Taken offers six simple SEO tips showing how to increase search engine rankings for small businesses and nonprofit organizations…
Seven Vital Web Design Elements
Website design comes in many forms. You can select from a site designed in WordPress, HTML, Ruby on Rails or on a free platform. While the choices may seem complicated, for small business owners and nonprofit organizations, WordPress is the best alternative. Originally built for blogging, WordPress has quickly becoming the content management system (CMS) of choice for smaller organizations…
How Much Does Small Business Website Design Cost?
As a small business owner, you may think having a branded website is too expensive. You want the professional look of a self-hosted site, but you don’t want to spend thousands and thousands of dollars to create a site for your small business. At Point Taken, we offer WordPress small business website design services, giving your site a professional look and feel while staying within a small business budget…
