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How Often Should I
Redesign My Website?

 Point Taken Answers “How Often Should I Redesign My Website?”

It seems like a daunting task. You’ve spent hundreds — or maybe thousands — of dollars on your website, and it is your identity on the Internet. As styles and trends change, your site is beginning to look a little stale, but you don’t know whether or not to invest in a redesign, begging the question, “How often should I redesign my website?” While the answer isn’t clear, here are some guidelines to help you determine when to redesign.

If your website only takes up 1/4 of your screen, it is time to upgrade: Current website designs take up the entire width and length of a computer screen. If your website is only visible on a portion of the screen, it is time to redesign your site.

If your site isn’t mobile responsive, it is time to redesign: If the images and text on your website don’t automatically change size when viewed on a smart phone or tablet, you need to redo your site. More and more users (and potential leads and customers) are viewing your site on mobile devices. Don’t miss sales opportunities by sticking with an old website.

If your site doesn’t have a blog, redesign A blog is not only a great way to keep prospects, leads and clients informed about your business, organization or industry, it is also vital to search engine optimization. Google (and other search engines) love new content, and a blog is the perfect way to add fresh content to your site and improve your search rankings.

If you cringe when you visit your site, it’s time for a change: Let’s face it, it is sometimes hard to change. If you open up your site and have that sinking feeling, it is time for a redesign. Your website is your identity on the Internet. Just like you often need to change a hairstyle or fashion to keep up with trends, sometimes you need a lift to your online identity too.

Don’t be afraid of redesigning your website. If your current website is built in WordPress, a redesign will be quite simple, and you won’t lose the content currently on your site. HTML and sites built in other formats might be a bit harder to change, but don’t let fear discourage you from an update. Remember, you never have a second chance to make a first impression, so make your Internet impression a strong one.

Point Taken is a Jacksonville marketing and public relations firm specializing in business and nonprofit communications. Point Taken designs websites in WordPress. To learn more about our website designs services, contact us today.

Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.