Can the Spam: How to Get More Email Subscribers the Right Way

It is a dilemma many small business owners and nonprofit executives face. How do you gain more subscribers to your email list without spamming people? It is so tempting to search websites and look for contact email addresses, borrow a list from a friend or purchase a list online. Not only is spamming illegal, it can ruin your business and cause you to loose sales…

Small Business Marketing: How Can Marketing Help My Small Business?

Small Business Marketing: How Can Marketing Help My Small Business? As a small business owner, your main goal is to most likely to make more money. Whether you are a sole proprietor or have 100 employees, you are constantly challenged with finding more prospects, leads and customers. In order to grow your business, you need […]

Marketing Versus Public Relations: What is the difference between marketing and PR?

Marketing and public relations have historically been categorized as two completely separate disciplines. Marketing was the act of paying for exposure. Marketing tactics included activities such as placing an advertisement in a magazine, sending postcards to prospects or paying for your organization’s name to appear on a banner or poster. Public relations, on the other hand, only included earned media, or promotional opportunities that were secured by encouraging journalists to include your organization in an editorial story. Times have changed, and marketing and public relations are now so intertwined that it is hard to distinguish the two…

Stop Yelling and Start Selling: How to Make More Sales

Stop Yelling and Start Selling Your small business or nonprofit direct mail piece went out last week. It should have landed in mailboxes a few days ago. Your shiny latest full-page advertisement ran in a local magazine and your online advertising budget is through the roof. You mentioned your upcoming sale every day last week […]

Nonprofit and Small Business Holiday Planning Guide: Why You Should Start Now

Nonprofit and Small Business Holiday Planning Guide: Why You Should Start Now It might only be early September, but it is time to grab the wreaths, bows and holiday stockings. While it might seem awfully early to start planning for the holidays, as a small business owner or nonprofit executive, the time to start planning […]

A Few of Our Favorite Themes: Best WordPress Themes of 2014

Best WordPress Themes Not all WordPress themes are created equal. Some are built to load faster, some are created to look great on your mobile phone or tablet and others are built for search engine optimization (SEO) so people can quickly and easily find you on the internet. Designed for blogging, WordPress has quickly become […]