Marketing Versus Public Relations:
What is the difference
between marketing and PR?
Traditionally, marketing and public relations departments have acted independently. The marketing department was tasked with providing support to the sales team, setting them up to find new prospects, leads and customers. Public relations professionals solely worked on projects involving the media, public speaking or community relations and generally involved communications to the masses.
Marketing and public relations now go hand in hand. In the age of content and inbound marketing in which companies and nonprofit organizations are increasingly seeking to provide quality information to prospects, leads and customers, marketing and public relations tactics are being used together to increase sales and donations. Rather than treating the two practices separately, marketing and public relations professionals are now joining forces and many practitioners are studying both disciplines to provide clients with support aimed at increasing leads utilizing a variety of channels.
Need more information about business marketing and business public relations or nonprofit marketing and nonprofit public relations? Contact Point Taken today!
Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.