How to Use Facebook Live for Your Small Business or Nonprofit Organization
Let’s learn how to use Facebook live for small businesses and nonprofits. Facebook Live is a free and easy tool to market your small business or nonprofit organization to a wide audience. Simply download the Facebook pages app and click publish…
How to Use Hashtags for Small Businesses and Nonprofits
During the rise of social media, hashtags have emerged as a type of search engine for individuals, businesses and organizations. Formerly recognized as the pound or sharp symbol, hashtags are used to categorize information on social media such as Twitter, Instagram, Pinterest and even Facebook. They connect individuals sharing a variety of interests as well as likeminded individuals and companies – #entrepreneur has 4.3 million posts on Instagram; #SmallBusiness has 1.4 million; #ShopLocal has 2.1 million posts…
Nine Ways to Use Marketing Automation in Your Small Business
Marketing automation offers businesses and nonprofit organizations a way to streamline many of the manual tasks they do regularly. Combining a variety of technologies, marketing automation systems such as SharpSpring, HubSpot and Marketo allow business owners and organization executives to send emails, nurture prospects, score leads, organize data and analyze reports on marketing and public relations efforts.
Christmas in July: Why You Need to Start Planning Nonprofit and Small Business Holiday Marketing and PR in the Summer
While summer is often time for nonprofit executives and small business owners to take much-needed vacations, it is also an important period to plan your third- and fourth-quarter marketing and public relations efforts. Beginning your nonprofit and small business holiday planning early ensures ample time to solicit partners for fundraisers or special events, obtain giveaways or book locations for parties. So grab a bottle of suntan lotion and your laptop, and enjoy Christmas in July…
Small Business Marketing Automation: How Can Marketing Automation Help Small Businesses Grow?
Marketing automation is a process using software that streamlines sales and marketing. Marketing automation simplifies the sales funnel, replacing repetitive, manual processes with automated solutions. With marketing automation, sales and marketing teams can collaborate easier, understanding data and prospect behaviors for more individualized, targeted communications. Small business marketing automation uses many of the popular software systems offered currently including SharpSpring, HubSpot, Pardot and Marketo with lower e-mail allowances and small price tags…
What is Native Advertising?
In recent years, native advertising has become one of the hottest forms of promoting products and services. However, according to Copyblogger’s 2014 State of Native Advertising Report, 49 percent of 2,088 respondents didn’t know anything about native advertising. If nearly half of people surveyed didn’t understand this popular form of promotion, we must ask, “What is native advertising?”…
