7 Last-Minute Holiday Gifts Ideas for Clients and Donors
The year is quickly coming to a close. Were you so wrapped up in work you forgot to order gifts for your clients or donors? Point Taken understands how busy small business owners and nonprofit executives are all year long, so we created this list of seven last-minute holiday gifts for clients to help you find the perfect present to make your customers happy…
How Do You Use WordPress?
WordPress is a content management system (CMS) originally designed for bloggers. Today, it is used as the CMS of choice for a number of websites including Variety, BBC America and Sony Music. At Point Taken, we create client websites in WordPress, giving our small business and nonprofit clients a more affordable way to have a professional and captivating presence on the internet. However, many of our clients are unsure how to use this CMS system, so we’re answering the question, “How Do You Use WordPress?”…
Five Event Planning Tips
If you’ve ever planned an event, you know it is a challenge. From ordering food and drinks to writing a script and event schedule, every detail counts. At Point Taken, we understand how difficult it is to plan an event, especially one designed to raise money or awareness about your business or nonprofit organization. Point Taken offers five event planning tips to help ensure you produce a successful event…
What Type of SSL Certificate Do You Need?
By now, you probably know you need an SSL Certificate on your website. An SSL Certificate (or a Secure Sockets Layer) establishes encryption between a server and a client. This encryption could be between a website and a browser such as Chrome, Firefox or Internet Explorer. SSL Certificates are designed to transmit credit card numbers, social security numbers, login credentials and other information securely. You can tell if a website has an SSL Certificate by looking at the website address. Addresses that start with https have an SSL Certificate. Addresses without the s at the end of http do not have SSL certificates…
Five Reasons You Need Customer Relationship Management
As a business owner, marketing executive or nonprofit manager, you have numerous clients, donors and prospects. Some know all about your products and services, others need nurturing and targeted communications explaining why your organization is different and why they should engage you instead of the competition. How do you keep track of all these current clients, current donors, potential donors and other leads? Customer relationship management (CRM) is your answer. Point Taken, a Jacksonville-based marketing and PR firm specializing in nonprofit and business communications explains five reasons you need CRM…
Why Do I Need a Marketing Agency?
In this age of do-it-yourself television shows and detailed how-to programs, it is tempting to take on a lot of projects yourself to save money. Why hire an accountant when you can use an online tax preparation program? Why pay for an attorney to write your will when you can create one easily online? Why employ a marketing and public relations agency when you can easily look up the names and contact information for journalists online? While it may seem like the DIY method is most effective, it could cost you significantly more money in the future….
