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Different Types of
Video on Social Media

Social media platforms are essential for business and nonprofit marketing, helping organizations reach a vast audience quickly. Recently, short-form videos have surged in popularity, with experts advocating for a shift from photos to videos on social media. So, how crucial are videos compared to photos, and what are the variations in video types across platforms like Instagram, TikTok, and LinkedIn? Let’s explore the different types of videos on social media.

What are the Different Types of Videos on Social Media?

Numerous video styles boost your brand or business on social media. Biteable says there are certain types of videos that can really make your content “pop” on social media. Let’s focus on the most effective and popular types:

Interviews and Q&A: Engage your audience by answering FAQs. Whether it’s interviewing a customer, employee, or yourself as a business or nonprofit executive, this format is simple yet impactful, giving you an easy way to share lots of information in an easily consumable format.  

Behind-the-Scenes: Offering a sneak peek behind the curtains of your organization can captivate viewers. Office tours or “get ready with us” segments create a sense of exclusivity.

Live Videos, Giveaways/Contests, and Announcements: Live content, giveaways, and announcements are fantastic for boosting engagement. Everyone loves a chance to win something, making giveaways a surefire hit.

What are the Differences Across Social Media Platforms?

Navigating various social media platforms adds another layer of complexity. Let’s look at TikTok versus Instagram. Both platforms heavily rely on point-of-view style videos:

TikTok: Known for short-form videos, TikTok offers a straightforward platform for content. Creativity shines here, compensating for any lack of editing expertise.

Instagram: Instagram features a mix of photos and videos in its feeds. GRIN says that Instagram is used more in the professional world, so if you are trying to increase your presence there, you may want to consider having a professional or someone with social media knowledge help with video editing and captions.

What are a Few Tips and Tricks for Creating Good Social Media Videos?

Here are some tips, whether you’re a video editing pro or just starting out:

Lighting Matters: Good lighting is key. Natural light works best, ensuring colors look natural, and shadows are minimal.

Get Good Equipment: Remember, TikTok videos should be shot vertically. To avoid shaky footage, consider using a tripod or stabilizer.

Proper Framing: Ensure your shots are well-framed, especially for professional platforms like LinkedIn. Avoid cutting off heads and maintain an appropriate distance from the subject.

Why is Video Content Essential on Social Media?

Now, let’s delve into why video took the social media world by storm:

Increased Engagement: Videos get more likes, shares, and comments than static images. They are more dynamic, easy to consume and grab attention quickly. 

Storytelling: Videos allow you to tell a story about your brand, product, or service. This emotional connection can resonate deeply with your audience.

Search Benefits: The need for searchable content on social media is increasing. Video and well-written content accompanying the video will help your brand connect with more interested audience members. 

Mobile-Friendly: With the rise of mobile usage, videos are convenient to consume on the go and cater to the preferences of modern audiences.

How can my Brand Create Effective Videos? 

To make your videos stand out, consider these additional tips:

Know Your Audience: Tailor your content to what your audience wants to see. Understanding their preferences and interests will guide your video creation.

Include a Call to Action (CTA): Always include a clear CTA in your videos. Whether visiting your website, liking the post, or subscribing, guide viewers on their next step.

Consistency: Maintain a consistent style and tone across your videos. This builds brand recognition and keeps your audience engaged.

Remember, videos are the way forward in the fast-paced world of social media. They entertain, inform, and drive meaningful engagement with your audience. Embrace the power of video and watch your social media presence soar.


Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.