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How to Sell with Facebook Live
and Instagram Stories

You’ve seen them. Maybe you’ve clicked a Shop Now button. Perhaps you even went the whole way and ordered a product that populated into your feed. Then you wondered, how’d they do that? More importantly, how can I do that? Point Taken explains how to sell with Facebook Live and Instagram Stories.

How to Sell with Facebook Live

  1. Create a Fan page: Fan pages are a great way to engage with your fans and followers. Make sure to publish regularly to your page.
  2. Go Live with Video: This is where marketing is important. What are you selling? How will you showcase it best? Decide if you are going to use a phone, a laptop or another device. Determine if you need a tripod, extra lighting, a friend or colleague to help hold the camera. The first rule, however, is do not be afraid. The video can last on your Fan page as long or as short as you wish, and sometimes there is a learning curve.
  3. Link Up: Put a link in the video and description for the interested consumer to visit a landing page. This is where you can capture email addresses by offering a discount for purchase. Nonprofit organization? Remind people how their support can help others in need.
  4. Email It: Use your email list to draw potential consumers or donors back each time another video is created. Again, this is where marketing is important. Creating engaging content that speaks to your audience. Then create an email with a subject line that piques interest.
  5. Stay Consistent: Repeat the process with new videos on a regular schedule.
  6. Promote: Once a video is identified as gaining traction with engagement, consider buying Facebook Ads for that video.

How to Sell with Instagram Stories

  1. Make a Business Profile: Create an Instagram Business profile page.
  2. Engage Your Audience: Create posts that engage your target audience. Keep it simple with strong messaging. When you find a post that resonates well, click the PROMOTE button. Instagram can help determine the audience or you can target your audience manually in the app (age, gender, interests).
  3. Drive Traffic: Instagram offers a SHOP NOW button to drive traffic directly to your product or a landing page with a discount in exchange for an email address.
  4. Use Your Email List: Utilize the emails your’ve gained to draw your audience back for more and create followers.

Once you reach 10,000 followers, you can add a Swipe Up button to your Instagram Stories, linking clients to a landing page. Until then, put a link in your bio and put that info in your story post.

Need help selling with Facebook Live or Instagram Stories? Point Taken can help. Contact us today.


Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.