Money is Growing on Trees:
Catch it with Content Marketing
Find Out How Creating Quality Content is Like Growing Money on Trees
Have you ever pictured yourself rolling in crisp, green dollar bills like a child spreading their arms and legs in fresh-fallen autumn leaves? Does the scent of high-cotton fiber paper and ink fresh from the Bureau of Engraving and Printing (yes, their website is moneyfactory.gov) leave you yearning for more? Are you scrambling, scraping and fighting to earn every dollar? Money may not fall from trees, but developing and providing quality content is a lot like planting a seedling and watching it grow into a giant money tree.
In this age of rapid technology change and movement away from traditional marketing practices, more and more people are turning to the internet to research products and services before making a purchasing decision. With just a few strokes of the keyboard, they can find answers to the most perplexing of their questions from which type of a certain product is the cheapest or which provider of a certain service is the best. If you aren’t anticipating your potential customers’ questions and answering them via your website and social media, you need to employ content marketing now.
What is content marketing?
Content marketing is the practice of creating and sharing content to engage customers. Rather than interrupting your clients through traditional advertisements on television or in magazines, you are developing material designed to answer their questions and meet their needs. You are driving clients to you instead of throwing out information and hoping it will hit your target market.
What are buyer personas?
Let’s say you sell designer leashes and collars for dogs. Who are your customers? What are their needs? What problems are they trying to solve? How does your seersucker organic cotton collar with a gardenia flower accent help your customers? Chances are your customers are higher-income pet owners who treat their dogs like children. They want their dogs to stand out in a crowd, and they want to impress their friends and family with their pets’ appearance. Most likely they dress fashionably themselves and probably read magazines and blogs featuring the latest clothing trends. Defining your target customer is called creating a buyer persona (or a donor persona in the nonprofit world), and it is the first step in developing quality content.
How do I create content?
Once you have established your buyers’ habits and demographics, it is time to start creating content that meets their needs. Imagine the terms they might search on the internet in their quest for cute dog collars. Brainstorm words and phrases your clients might search and write to those terms. Ask questions your dog-loving clients might ask, such as “What are the trends in dog collars?” or “How can I find a fashionable holiday leash for my dog?” Create blog topics that answer those questions. Now, you are practicing content marketing by creating quality content designed to attract customers.
Just like a seedling, your website will begin to grow and blossom as you add more and more quality content. Tend to your website, updating blog posts regularly and weeding out old information that clutters your site. Ensure it is easy to navigate and answers are easy to find. Nourish your social media networks with links to the content you are nurturing on your website and watch as more and more people visit your website and follow your social media channels. While money may never actually grow on trees, through content marketing, you can find new customers and start raking in the cash.
Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.