What Does Branding Do
for a Company or Nonprofit?

Every color has a meaning, every font has a feeling and every logo defines an organization: that’s the sample answer to the tough question of “What does branding do for a company of nonprofit?”

Branding might seem simple, but it is vital your organization has defined brand standards distributed not just to leadership, but to your entire organization. Tiny details, such as the exact shade of blue that identifies your brand or the font your organization uses for headings versus the font used for text, help prospects, leads and customers connect with your brand. From logos and rack cards to annual reports and digital assets (like your website), Point Taken can help your organization create brand standards (and even a voice guide) to make sure your entire team understands the details that makeup your brand identity.

Ready to upgrade your brand with a new logo, new brochure, new website, brand guidelines or a voice guide? Contact Point Taken today.


Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.

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