Recruitment Marketing

Are you struggling to find qualified candidates? Tired of scrolling through endless resumes that do not match the skill set you need? Exhausted by interviewing people who don’t match your company culture? Recruitment marketing can help.

At Point Taken, we take a strategic approach to recruitment marketing, ensuring your company or nonprofit has a presence on the internet to support your human resources needs. Like other forms of marketing, talent acquisition marketing should showcase your organization. However, recruitment marketing takes a different approach.

More and more companies are hiring externally according to Harvard Business Review.¬† Additionally, most hiring is caused by poor employee retention. With the cost of hiring a new employee ranging from $4,000 (when managed internally) to more than $20,000 plus recruiters’ fees, hiring is expensive, as reported by The Balance Careers.¬†That’s why it is essential to consistently market your organization for talent acquisition to find candidates who actually meet your organization’s needs.

After thoroughly understanding your company culture and talent acquisition needs, Point Taken develops tactics to promote your company or nonprofit to applicants who have the skills, values and drive to meet your organization’s unique recruitment needs.

Ready to learn more about Point Taken’s recruitment marketing services? Fill out the form below, and we will respond to discuss how we can help you create a marketing strategy to attract employees who will help your organization grow.

Point Taken Communications is a public relations firm, specializing in media relations, social media influencer relations, press release writing, pitching and media training nationwide. As a public relations, marketing, video production and web design firm, we serve corporations, medium-sized businesses, small businesses, firms and nonprofit agencies across the country. We increase the return on your investment by managing your brand and messaging across all channels to ensure clarity and consistency. We are a full-service agency built to help businesses and nonprofit organizations promote their products, services and mission to drive more dollars and donations. At Point Taken, you only work with senior-level professionals with a wealth of industry contacts and marketing, PR, video production and web design knowledge who can maximize your budget, guide your marketing efforts and get the job done right the first time.

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