Igniting the Scene with
a Sizzling Restaurant Launch
🍝How Point Taken Helped Salumeria 104
Make a Sizzling Entrance
into the Jacksonville Market 🌴
Case Study by
POINT
TAKEN
The Challenge
🇮🇹 Salumeria 104, a beloved Northern Italian restaurant based in Miami ☀️, was ready to expand its culinary footprint with a brand-new location in Atlantic Beach, Florida 🌊.
However, this was the restaurant group’s first venture outside Miami. It needed a powerful strategy to introduce its rich flavors 🍝, warm ambiance 🍷, and authentic Italian experience 🇮🇹 to the Jacksonville community.
The Solution
✨To make a lasting impression, Salumeria 104 turned to Point Taken 📢. Leveraging deep market insight and strategic media connections, Point Taken orchestrated a buzz-building campaign 📣.
We invited top journalists and VIPs 🥂 to an unforgettable friends-and-family preview night 🍽️, creating a wave of excitement 💫.
The Result
🇮🇹Salumeria 104 quickly became one of the most popular restaurants 🏆 in Jacksonville 📍.
- 19 traditional media stories secured
- 53 local influencers & 13 journalists engaged
- 80,000+ social media impressions
- 1,300+ likes and 144 comments on social posts
- $801,290 in advertising equivalency value
🤝 Point Taken’s execution and Salumeria 104’s excellent food were a recipe for success 👨🍳, proving a strong PR strategy 💡 is essential for business growth 🚀.
