Point Taken Case Study
From Grand Opening to Local Favorite
Salumeria 104 brings authenic Italian to Northeast Florida
19
Media Features Placed
66
VIPs Engaged
80K+
Social Media Impressions
$801K
In Media Value Generated
The Challenge
Salumeria 104, a beloved Northern Italian restaurant based in Miami, was ready to expand its culinary footprint with a brand-new location in Atlantic Beach, Florida.
However, this was the restaurant group’s first venture outside Miami. It needed a powerful strategy to introduce its rich flavors, warm ambiance, and authentic Italian experience to the Jacksonville community.
The Solution
To make a lasting impression, Salumeria 104 turned to Point Taken. Leveraging deep market insight and strategic media connections, Point Taken orchestrated a buzz-building campaign.
We invited top journalists and VIPs to an unforgettable friends-and-family preview night, creating a wave of excitement.
The Result
Salumeria 104 quickly became one of the most popular restaurants in Jacksonville.
- 19 traditional media stories secured
- 53 local influencers & 13 journalists engaged
- 80,000+ social media impressions
- 1,300+ likes and 144 comments on social posts
- $801,290 in advertising equivalency value
Point Taken’s execution and Salumeria 104’s excellent food were a recipe for success,
proving a strong PR strategy is essential for business growth.
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