Driving Restaurant Business

How Point Taken Helped Salumeria 104
Make a Sizzling Entrance
into the Jacksonville Market

Case Study by

POINT
TAKEN

The Challenge

Salumeria 104, a beloved Northern Italian restaurant based in Miami, was ready to expand its culinary footprint with a brand-new location in Atlantic Beach, Florida. However, this was the restaurant group’s first venture outside Miami. It needed a powerful strategy to introduce its rich flavors, warm ambiance, and authentic Italian experience to the Jacksonville community.

Salumeria-104

The Solution

To make a lasting impression, Salumeria 104 turned to Point Taken. Leveraging deep market insight and strategic media connections, Point Taken orchestrated a buzz-building campaign. They invited top journalists and VIPs to an unforgettable friends-and-family preview night, creating an organic wave of excitement.

The Result

Salumeria 104 quickly became one of the most popular restaurants in Jacksonville

Point Taken’s execution and Salumeria 104’s excellent food were a recipe for success, proving a a strong PR strategy is essential for business success.

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