406 Media Mentions. $18K Raised.
Countless Animal Lives Helped.
🎯 $18,000 Raised
Through Strategic Public Relations 📢
Case Study by
POINT
TAKEN
The Challenge
🏥 Clay Humane, a long-standing nonprofit veterinary clinic dedicated to compassionate, low-cost animal care 🐶🐱, sought to significantly increase community awareness and generate essential funding to support its mission. The organization hoped to amplify its impact by securing meaningful media coverage 📰📺 that would highlight both the medical services it provides and the urgent needs of the animals it serves. By reaching a wider audience, Clay Humane aimed to inspire more donors, volunteers, and advocates to join in helping vulnerable pets throughout the community.
The Solution
📢 Point Taken developed relationships with the media and key influencers 🌟 to promote their organization’s mission and develop a public education campaign 📚.
Point Taken worked with Clay Humane to introduce local journalists ✍️ to the nonprofit organization via special events 🎉 and media pitches 📢.
The Result
🌟 Point Taken’s media outreach efforts generated 406 media mentions in one year for Clay Humane, with story pickup nationwide 🌎 and into Europe 🇪🇺.
Media coverage helped secure $5,500 in donations ❤️ for a kitten with a broken paw 🐾 and $12,500 for two puppies rescued from the side of an interstate — helping Clay Humane fund veterinary efforts 🩺🐕🐈 and support more animals in need 💖.
