Point Taken Case Study
Thousands of Dollars Raised for Clay Humane
and Countless Animal Lives Saved
A beloved nonprofit veterinary clinic needed to grow its donor base, amplify its mission, and fund urgent animal care, all through the power of earned media.
406
Media Mentions in One Year
Worldwide
Story Pickup
18K+
Media-driven Donations
The Challenge
Clay Humane, a long-standing nonprofit veterinary clinic dedicated to compassionate, low-cost animal care, sought to significantly increase community awareness and generate essential funding to support its mission.
The organization hoped to amplify its impact by securing meaningful media coverage that would highlight both the medical services it provides and the urgent needs of the animals it serves.
By reaching a wider audience, Clay Humane aimed to inspire more donors, volunteers, and advocates to join in helping vulnerable pets throughout the community.
The Solution
Point Taken developed relationships with the media and key influencers to promote their organization’s mission and develop a public education campaign.
Point Taken worked with Clay Humane to introduce local journalists to the nonprofit organization via special events and media pitches.
The Result
Point Taken’s media outreach efforts generated 406 media mentions in one year for Clay Humane, with story pickup nationwide and into Europe.
Media coverage helped secure $5,500 in donations for a kitten with a broken paw and $12,500 for two puppies rescued from the side of an interstate, helping Clay Humane fund veterinary efforts and support more animals in need.
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