Point Taken Case Study
Cooper's Hawk Winery & Restaurants:
Grand Opening Goes Big
A new Florida location needed buzz to drive reservations.
37
Media Features Placed
9.44M
People Reached
538K+
Social Media Impressions
$8.8M
In Media Value Generated
The Challenge
Cooper’s Hawk Winery & Restaurants was preparing to open its second Jacksonville, Fla., location in the Mandarin community and needed a strategic communications partner to build anticipation, generate buzz, and drive a successful launch.
The Solution
To ensure a high-impact debut, Point Taken crafted a multi-faceted PR and influencer campaign:
Exclusive Influencer Dinner – Carefully selected influencers with engaged followings were invited to an exclusive pre-opening dinner, capturing social media-worthy moments to amplify excitement.
VIP Friends & Family Event – Point Taken curated a guest list of Mandarin and greater Jacksonville community VIPs, ensuring key tastemakers experienced the restaurant firsthand.
Targeted Media Outreach – A compelling press release was distributed to top-tier local media, securing prime coverage across news outlets.
The Result
To ensure a high-impact debut, Point Taken crafted a multi-faceted PR and influencer campaign:
Exclusive Influencer Dinner – Carefully selected influencers with engaged followings were invited to an exclusive pre-opening dinner, capturing social media-worthy moments to amplify excitement.
VIP Friends & Family Event – Point Taken curated a guest list of Mandarin and greater Jacksonville community VIPs, ensuring key tastemakers experienced the restaurant firsthand.
Targeted Media Outreach – A compelling press release was distributed to top-tier local media, securing prime coverage across news outlets.
- 19 broadcast features & 18 online articles, reaching 9.44 million unique visitors monthly
- 66 VIPs and 12 journalists attended, totaling 250+ guests at the Friends & Family event
- 538,000+ social media impressions from influencer posts
- 7,000+ likes and 149 comments on social media coverage
- $8.8 million in advertising equivalency value—delivering an outstanding ROI
With a powerful blend of influencer engagement, VIP activations,
and media placements, Point Taken transformed Cooper’s Hawk Winery & Restaurant’s
Jacksonville grand opening into a must-attend event,
proving once again that the right PR strategy
can turn buzz into bottom-line success.
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