Grand Opening Goes Big: 37 Media Features,
9.44M Reach, and $8.8M in PR Value
📢 Point Taken Generates $8.8 Million
in Advertising Value for Grand Opening 🎉
Case Study by
POINT
TAKEN
The Challenge
🍷Cooper’s Hawk Winery & Restaurants was preparing to open its second Jacksonville, Fla., location in the Mandarin community and needed a strategic communications partner to build anticipation ⏳, generate buzz 📢, and drive a successful launch 🚀.
The Solution
To ensure a high-impact debut, Point Taken crafted a multi-faceted PR and influencer campaign:
🍷 Exclusive Influencer Dinner – Carefully selected influencers with engaged followings were invited to an exclusive pre-opening dinner, capturing social media-worthy moments to amplify excitement.
🎉 VIP Friends & Family Event – Point Taken curated a guest list of Mandarin and greater Jacksonville community VIPs, ensuring key tastemakers experienced the restaurant firsthand.
📰 Targeted Media Outreach – A compelling press release was distributed to top-tier local media, securing prime coverage across news outlets.
The Result
- 🚀   19 broadcast features & 18 online articles, reaching 9.44 million unique visitors monthly
- 🍽  66 VIPs and 12 journalists attended, totaling 250+ guests at the Friends & Family event
- 📲  538,000+ social media impressions from influencer posts
- ❤️  7,000+ likes and 149 comments on social media coverage
- 💰  $8.8 million in advertising equivalency value—delivering an outstanding ROI
With a powerful blend of influencer engagement, VIP activations, and media placements, Point Taken transformed Cooper’s Hawk Winery & Restaurants’ Jacksonville grand opening into a must-attend event—proving once again that the right PR strategy can turn buzz into bottom-line success.
