Uncorking Buzzworthy
Grand Opening Parties
💥📢 Point Taken Generates $8.8 Million
in Advertising Value for Grand Opening 🎉🏆
Case Study by
POINT
TAKEN
The Challenge
🍷🍽️ Cooper’s Hawk Winery & Restaurants was preparing to open its second Jacksonville, Fla. 🌴📍 location in the Mandarin community 🏘️ and needed a strategic communications partner 🤝💡 to build anticipation ⏳✨, generate buzz 📢🔥, and drive a successful launch 🚀🥂.
The Solution
To ensure a high-impact debut, Point Taken crafted a multi-faceted PR and influencer campaign:
🍷 Exclusive Influencer Dinner – Carefully selected influencers with engaged followings were invited to an exclusive pre-opening dinner, capturing social media-worthy moments to amplify excitement.
🎉 VIP Friends & Family Event – Point Taken curated a guest list of Mandarin and greater Jacksonville community VIPs, ensuring key tastemakers experienced the restaurant firsthand.
📰 Targeted Media Outreach – A compelling press release was distributed to top-tier local media, securing prime coverage across news outlets.
The Result
- 🚀 19 broadcast features & 18 online articles, reaching 9.44 million unique visitors monthly
- 🍽 66 VIPs and 12 journalists attended, totaling 250+ guests at the Friends & Family event
- 📲 538,000+ social media impressions from influencer posts
- ❤️ 7,000+ likes and 149 comments on social media coverage
- 💰 $8.8 million in advertising equivalency value—delivering an outstanding ROI
With a powerful blend of influencer engagement, VIP activations, and media placements, Point Taken transformed Cooper’s Hawk Winery & Restaurants’ Jacksonville grand opening into a must-attend event—proving once again that the right PR strategy can turn buzz into bottom-line success.
