What is a Literacy Program
and How do Public Relations and Marketing
Help Obtain Clients and Donors?
As someone tasked with helping others learn to read, learn to manage their finances or learn another skill to better themselves and our communities, you might be asking “What is a literacy program and how do public relations and marketing help secure more clients and donors? Point Taken, a public relations and marketing firm specializing in nonprofits, is here to help you promote your literacy organization.
First, you need a strategic plan that outlines your organization’s goals, target audiences, messages and your strengths, weaknesses, opportunities and threats (SWOT analysis). Share this with your literacy program’s stakeholders, then consider some of the following tactics to spark change within your organization and community:
- Produce a video that highlights your organization and your work
- Develop newsworthy pitches and press releases
- Connect with social media influencers with a focus on learning and literacy
- Host a webinar or conference about teaching others
- Write blog posts about your successes as an organization
- Create a podcast about literacy
- Develop compelling social media posts about learning
- Send emails to your list encouraging supporters to take action
- Ensure your site is optimized for search
