Email Us | 904.419.9216

What Does Branding Do
for a Company or Nonprofit?

Every color has a meaning, every font has a feeling and every logo defines an organization: that’s the sample answer to the tough question of “What does branding do for a company of nonprofit?”

Branding might seem simple, but it is vital your organization has defined brand standards distributed not just to leadership, but to your entire organization. Tiny details, such as the exact shade of blue that identifies your brand or the font your organization uses for headings versus the font used for text, help prospects, leads and customers connect with your brand. From logos and rack cards to annual reports and digital assets (like your website), Point Taken can help your organization create brand standards (and even a voice guide) to make sure your entire team understands the details that makeup your brand identity.

Ready to upgrade your brand with a new logo, new brochure, new website, brand guidelines or a voice guide? Contact Point Taken today.


Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.