2021 has been a year of growth, change and challenges, and we want to share the top PR lessons of 2021. At Point Taken, we have faced challenges both personally and professionally as we navigate the so-called new normal.

From a business and PR standpoint, there are several lessons we have learned that may also connect with other brands. We wanted to share our takeaways from 2021 and show how we are using the lessons learned in this difficult year to  plan for 2022.

The importance of diversity needs to continue to be stressed as there is still so much work to be done in this field, including in the workplace. DEI (diversity, equity and inclusion) is a big part of moving forward in 2022 and the Center for Creative Leadership reminds us that DEI needs to be a top priority for companies. From large corporations to small businesses, companies need to think of new ways to talk about DEI and to make sure their employees know what’s being done to create a work environment that’s diverse and inclusive not only for the workers, but for customers as well. Employers should learn about the types of diversity and how inclusion benefits and impacts people on an individual level, as well as in groups.

Creative Boom says it is a good idea for businesses to connect with previous clients. Maybe it’s a customer who you lost in 2020 due to the pandemic. Whether on your end or theirs, a lot has happened since the beginning of the pandemic, and former clients may be willing and ready to reconnect. Point Taken knows that persistence is key in many aspects of the business and nonprofit management world. People are busy and a past customer may need your help again without even realizing it. Kindling those past relationships could be beneficial for your business or nonprofit and your previous client as well.

2021 also brought a lot of financial lessons, from both a business and personal standpoint. Many people went back to work full time. Many found new jobs. Spending habits changed. On the flipside, CNET says many learned in 2021 that a paycheck isn’t always worth it. Many people quit their jobs to take care of their health, both mental and physical. Low pay, long hours and demanding jobs led many to leave the workforce to take care of themselves and/or their families. This gave them time to figure out exactly what they wanted to do in life. Some realized they had different callings that would be more fulfilling and some got into new careers, even going back to school, or getting their first degree.

2021 certainly was a struggle in many ways but it also taught us valuable lessons. Being true to yourself and your company is more important now than ever before. Treating others with love and respect can go a long way when so many are still trying to get used to our “new normal” since the pandemic started.

At Point Taken, we’re grateful for our team, our customers and for being able to be a part of a community that we value and cherish. We wish you all the best for 2022 and look forward to our continued work with current customers and the chance to work with new clients.

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