Should Your Business Invest in
PP or Local Service Ads
Choosing the right type of advertising for your business can be challenging. At Point Taken Communications, we understand the nuances of different advertising methods and help our clients find the most effective strategies. Let’s explore the pros and cons of the two most common forms: pay-per-click (PPC) and local service ads (LSAs).
Pay-Per-Click (PPC) Ads
If you’ve ever searched for something online, you’ve likely seen PPC ads. According to WordStream, PPC is a model where advertisers pay each time someone clicks on their online ad. These ads appear alongside search results, identified by keywords selected by the advertiser.
PPC ads can significantly boost your sales, but they require time and effort. You need to use the right keywords and optimize your ads for a good click-through rate (CTR), which measures how often people click on your ads. A strong CTR indicates a good user experience. Our team at Point Taken can help you understand and improve your CTR.
Having a solid foundation is essential for PPC success. We can assist you in developing a strategic plan for your ads, ensuring they resonate with potential customers.
Local Service Ads (LSAs)
LSAs focus more on direct communication with potential customers through phone calls or messages. Unlike PPC ads, LSAs show your business name, contact information, and rating. According to a Google Article, LSAs can be more affordable, especially for local businesses actively accepting customers.
With LSAs, you choose the services you offer rather than keywords. To run LSAs, your business needs to be Google Guaranteed. If you’re unfamiliar with this process, we can guide you through it.
Comparing PPC and LSAs
Both PPC and LSAs have their advantages. LSAs generate keywords for your ad and usually appear at the top of search results. In contrast, PPC ads show up on the side or below LSAs, often with a link but without the contact information and rating that LSAs provide. According to SemRush, LSAs may be cheaper but might not generate as many clicks as you’d like. On the other hand, PPC ads can be more costly and complex but can lead to higher returns if managed well.
Deciding between PPC and LSAs depends on your business goals and budget. At Point Taken Communications, we have seen the benefits of both types of ads for our clients. We can help you understand these options, develop a tailored advertising plan, and set up the ads that will work best for your business. Contact us today to discuss your goals and how we can support your advertising efforts.
Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.