As the media landscape changes and AI steps into marketing and public relations, manufacturers of pet products, pet stores* and pet food brands have to change with the times. With our wealth of experience in pet product and animal welfare public relations, Point Taken understand the desires of pet parents and how to reach them.
How Does Point Taken Promote Pet Products and Services?
For the owner of a pet, their dog, cat, bunny or bird is more than an animal: he or she is a family member. Brands must keep that buyer’s mentality at the forefront of every marketing campaign. From trade shows to paid advertising, media coverage to social media influencers, e-blasts to sales funnels, the pet owner’s love of their furry friend must shine through your messaging.
What Types of Pet Products and Services Does Point Taken Promote?
At Point Taken, we help the following organizations market and promote pet products:
- Veterinary Clinics & Hospitals
- Pharmaceutical Brands
- Pet Food Brands
- Pet Stores*
- Pet Toy Brands
- Pet Bed Companies
- Pet Dental Care Products
- Cat Litter Companies
- Dog Leash and Collar Brands
- Car Seat and Floor Protectors
- Grooming Products
- Boarding and Pet Sitting Companies
- Animal welfare organizations
What PR and Marketing Tactics Does Point Taken Use to Promote Pet Products and Services?
We use a variety of tactics to promote your brand. First, we start by writing a strategic plan, outlining your PR and marketing goals, your target audience, key messages and other important information to determine how best to promote your pet products and services. Then, we discuss the plan with you to ensure we have the best efforts in place to spark growth. Next, we employ the PR and marketing tactics identified in the strategic plan. Finally, we measure the success of our work to fine tune and continue to enhance or efforts.
Tactics to promote your pet product or service brand may include:
- Traditional media relations
- Social media influencer relations
- Thought Leadership
- Submission of Award Applications
- Participation in Trade Shows
- E-blasts
- Direct Mail
- Google Ads
- SEO
- SEO for AI
- Website copywriting
- Website design
- Video Production
Let’s Fetch Bigger PR and Marketing Wins
Ready to learn how Point Taken can help you marketing your pet products in changing times? Contact Point Taken today to learn how we can help you grow in the pet product and services industries.
* Please note, Point Taken does not support the sale of pets instead focusing on animal rescue.
