2023 is here and a new year means new trends, so Point Taken is sharing social media marketing trends for 2023! Marketing and PR are rapidly changing fields, so it’s important to stay updated on trends, or it could significantly impact your business and the way you connect with customers or donors. Point Taken’s team of marketing and PR experts are always watching these trends, and we want to help your business or nonprofit stay ahead by sharing some updates, trends and other things you need to know about marketing and public relations in 2023.

Because the cost of living is high right now, many experts say America is in a national financial crisis. The Digital Marketing Institute says companies have to take that into account, as their customers and donors could be in a different type of spending mode right now. Because people’s wallets and bank accounts might be a bit thinner, organizations may have to alter their marketing strategies. It’s not going to be as easy to sell or seek donations when people are strapped for cash, so it is important to keep the change in budgets in both your social media and content marketing. 

TikTok is predicted to have a record-breaking year in 2022, and Digital Marketing Institute says the popular social media platform likely isn’t going anywhere in 2023. In fact, it’s supposed to be even bigger as it expands in the business world. Because TikTok is working to improve usability for businesses, it’s important your employees understand how the platform works and ways you can use the social media app to increase your exposure and sales or donations. Point Taken has team members who work on social media on a daily basis and can help give your team the knowledge they need to benefit from TikTok.

How about launching a new product or idea to your consumers or donors? CoSchedule says examining how you introduce new products or ideas is a great way to start off 2023. It will create a positive vibe and encourage people to start shopping again after the hustle and bustle of the holidays. 

Now, let’s take a look at Instagram. If you’re familiar with Instagram, you probably know reels are very popular. It’s the platform’s video-sharing option that gives you many ways to be creative with different shots, backgrounds, editing tools and more. This type of short-form editing is Instagram’s priority when it comes to content so if your company or nonprofit posts a reel, it’s more likely to get engagement than just a photo, according to Later, a social media posting platform. 

Later’s blog says that live shopping isn’t anything new, but it may gain even more steam in 2023. Live shopping allows users to buy products directly from the Instagram app. You may think of clothes or accessories when you hear about live shopping, but if you’re creative, you could use this method to sell just about anything. Later predicts that by 2026, Live shopping could account for 20% of all e-commerce sales. Consumers like the idea of live shopping because it makes them feel like they are getting an accurate idea of what a product is like, not just seeing a fancy picture that could have been edited. 

No matter your plan for 2023, Point Taken would love to help you learn the newest marketing trends and figure out which trends are most realistic for your company. Whether launching a new product or ramping up your social media game, we’re ready to start the new year with you!

Ready to kick off the new year with new social media strategies? Contact Point Taken now.