As a marketing and PR firm,  Point Taken Communications is always on top of marketing trends and are excited to see what 2025 brings. Whether you own a nonprofit, small business or a large company, marketing is key to stay competitive. We want to help your organization start 2025 as successfully as possible with these marketing trends for 2025.

Should Brands Invest in Voice Search Optimization?

Voice search technology is rapidly transforming how consumers seek information. According to Forbes, voice search and voice commerce are set to dominate digital marketing in 2025. With smart devices like Amazon Alexa, Google Home, and Apple’s Siri now found in a majority of households, voice search has become a mainstream tool for information gathering.

Optimizing for voice search differs significantly from traditional SEO (Search Engine Optimization). People use natural, conversational language when speaking to voice assistants. Instead of typing short keywords, they ask full questions, such as, “Where can I find a bakery near me?” Businesses must adapt their SEO strategies to include these long-tail, conversational phrases.

How Does Artificial Intelligence (AI) Impact Marketing Tactics? 

AI has been a game-changer in 2024, and its influence will only grow in 2025. According to Search Engine Land, AI-powered agents are set to revolutionize digital marketing strategies by automating routine tasks and freeing up time for creativity. From customer service chatbots to predictive analytics, AI enables businesses to streamline operations and improve decision-making.

For businesses and nonprofits, AI tools can analyze data, target audiences more effectively, and personalize customer interactions — all without requiring excessive resources. AI is no longer a futuristic concept; it’s an accessible, practical tool that can make your marketing efforts smarter and more efficient.

Are Colloborations with Micro-Influencers Worth the Investment? 

Social media continues to dominate the digital landscape, with over 65% of the global population active on these platforms, according to Statista.  In 2025, social media trends will shift toward micro-influencers, individuals with between 1,000 and 100,000 highly engaged followers. Unlike mega-influencers with millions of followers, micro-influencers tend to focus on niche audiences, making them valuable partners for targeted marketing.

For example, if you own a fitness business, collaborating with a micro-influencer who specializes in fitness will likely generate more meaningful engagement than partnering with a general lifestyle influencer. These smaller influencers build strong relationships with their followers, creating trust and authenticity—two key factors in driving conversions.

A new year brings new opportunities for growth, but it can also feel overwhelming. At Point Taken Communications, we are dedicated to helping businesses navigate these trends and develop strategies that drive success. Whether you need a comprehensive marketing and PR plan or help implementing the latest trends like voice search, AI, or influencer marketing, our team is ready to support you.

Let’s make 2025 a year of positive change, innovation, and growth for your business. Contact us today to learn how we can help you stay ahead of the competition and achieve your goals.