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Digital Marketing

National and Jacksonville digital marketing firms connect companies and nonprofits with prospects, leads, customers and donors through online forms of communication. The goal of digital marketing is to use strategic efforts to convert prospects and leads into customers or donors. Point Taken offers a wide variety of digital marketing services including:

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What is Search Engine Optimization?

Search engine optimization involves a variety of digital marketing tactics to help your website rank higher online. Some of the efforts that help your site rank better in search engines include solid website design (including keyword research and alt text descriptions), quality link building, content marketing, user experience, website speed and more.

What is Website Design?

A well-designed website makes it easy for a user to quickly and easily find the information they need. From selecting colors that compliment your logo and designing wireframes to testing and launch, Point Taken can design a website that makes your organization stand out online.

What is Content Marketing?

Content marketing is the development of informative and valuable e-books, white papers and videos designed to drive leads and convert them into customers or donors.

What are Email Campaigns

Email campaigns are communications sent right to a prospect's inbox to engage them with your brand. While you might be tired of the tons of emails you receive hourly, a well-designed, strategic email campaign and set of follow-up emails can help convert leads into customers.

What is Content Marketing?

Content marketing is the development of informative and valuable e-books, white papers and videos designed to drive leads and convert them into customers or donors.

What are Online Ads / PPC Ads / Social Ads?

There are many types of online ads from search ads to display ads, retargeted ads to social media ads. All can drive revenue, but the type of ad you choose depends on your goals.

What is Native Advertising?

Native advertising is the online answer to the advertorial. Just as an advertorial is a paid article written to look as if it is a piece of editorial content, a native advertisement is an ad that appears naturally on an online platform. A native advertisement matches the platform on which it appears, so it doesn’t look like a traditional piece of paid content to viewers.

What is Social Video?

Social videos are produced specifically for use on social media. They are typically shorter than a regular advertisement and are developed for a specific social network. Think Instagram reels, Tik Tok viral videos or Facebook Live.

What is Marketing Automation?

Marketing automation makes those repetitive tasks you do everyday simpler, but how to implement marketing automation? Point Taken has tested a variety of marketing automation software systems, and the best solution depends on your particular needs. Whether you are on HubSpot, SharpSpring, ActiveCampaign, MailChimp, Marketo or Eloqua, Point Taken can help you find the right marketing automation platform for your needs.

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Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.

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