As the media landscape changes, meeting people where they are today is vital. A lot of people spend hours a day on social media sites like Instagram, Facebook, YouTube, and TikTok. Many people make buying decisions based on the content they see on those social platforms. With so many users on these sites, a new form of celebrity has emerged: the social media influencer. Undoubtedly, social media influencers can encourage or discourage someone from purchasing your product or service. So, how do you ensure your product or service is represented positively on social media? You must vet influencers. That’s why Point Taken offers influencer vetting services to connect your brand with credible, well-matched partners.

What is a Social Media Influencer?

Social media influencers have created a following on social media platforms. Some influencers only concentrate on one platform, building their audience on that social media site only. Alternatively, other influencers engage with viewers across platforms. 

Social media influencers are categorized by audience size. According to CMS Wire, we can break influencers down into four groups: 

• Mega Influencers: More than one million followers
• Macro Influencers: 100,000 to one million followers
• Micro Influencers: 1,000 to 100,000 followers
• Nano Influencers: Less than 1,000 followers

While other outlets may define influencers slightly differently, it’s essential to understand that it’s not just the follower count that matters. Additionally, it is important to understand an influencer’s engagement. Are people liking, sharing, and commenting on the influencer’s content?  If not, the influencer might not be the best fit for some brands.

Becoming a social media influencer isn’t easy. It takes hours to create engaging content. It takes weeks to respond to followers. It even takes years to build an audience. Therefore, many influencers ask for payment to promote brands. It’s a job, and influencers want to get paid for their efforts. 

Where Do You Find Social Media Influencers?

There are several social media influencer platforms available to help companies and nonprofits find influencers. Upfluence, Heepsy, and Modash are just three social media influencer databases. A quick search on your favorite search engine or AI platform will yield even more databases.

However, after working with a variety of influencers and clients in need of influencer marketing, Point Taken has found it vital to use a variety of tactics to find the right influencers for our clients. That’s why we offer our influencer vetting services. We want each of our clients to feel confident that they are working with the best influencer to represent their brand.

How Do You Ensure a Social Media Influencer Matches Your Brand?

Point Taken uses a thorough process to vet influencers, ensuring they have an engaged audience. Likewise, we ensure influencers don’t simply purchase followers to increase their follower count. We also carefully search each influencer’s content to make sure it fits your brand. Unlike traditional journalists, most influencers work alone. They don’t have a team of editors managing their content. So, it’s essential to monitor their content to ensure it’s a match for your brand.

How Do You Approach a Social Media Influencer?

There are many ways to approach a social media influencer. At Point Taken, we contact influencers on our clients’ behalf and manage the entire engagement process. From start to finish, Point Taken is by your side, contacting influencers, managing influencer contracts, setting dates and times for content creation, paying influencers, and analyzing content metrics after posting. Overall, we want the influencer marketing process to be seamless for each of our clients.

Ready to Work With Influencers to Boost Your Brand?

Point Taken wants to hear from you. Reach out today, and we will discuss how influencer marketing and our influencer vetting process can help you increase sales and donations. Contact us now.