The social media landscape remains a constant presence in our daily lives. We engage with it in both our personal and professional spheres. If you own a business or manage a nonprofit organization, social media can help boost your sales and donations. Social media influencers can be an effective way to promote your organization, but it’s essential to establish a contract. However, many wonder, “How to write an influencer contract.” We’ll explain.

The Influence of Influencers

Social media influencers can enhance SEO, brand visibility, and more, according to Business.com. A Matter Communication survey indicated that 69% of consumers would trust an influencer, family member, or friend over a brand. Therefore, influencers carry even more weight regarding sales and donations. When an influencer discusses your brand, it feels much less promotional than if your company were doing the talking. Viewers can watch or listen to the influencer talk about and show your product and how they use it in their daily lives. However, an influencer will not come off as pushy. That’s why it’s also essential to ensure that the influencer genuinely fits your customer profile. Undeniably, it must be an honest partnership. 

Pro tip: Use Codes

Get even more bang for your buck working with an influencer. Give them a specific hashtag just for them to use. Alternatively, offer them a discount code just for their followers. This can boost and help you keep track of which influencers are giving you the best ROI

Why Do You Need an Influencer Contract?

You can’t have an influencer representing your company without an influencer contract. According to Traackr, a contract helps prevent miscommunication between you and an influencer. It also protects the rights of both your business or nonprofit organization and the influencer. A contract assists an influencer in better understanding your expectations. Ultimately, this can eliminate any legal trouble. Additionally, here are some items Traackr suggests you consider including in an influencer contract: 

• Standard term agreements
• Scope of work
• Compensation
• Confidentiality and exclusivity

Should You Include Content Guidelines?

Influencity also discusses how content guidelines are an important aspect of an influencer contract. They provide detailed instructions regarding the style of content the influencer is expected to create. Basically, these guidelines should clarify the style and tone for the influencer’s post. Additionally, they should outline any specific requirements for the promotion or product being featured. 

Ready to Work with an Influencer?

At Point Taken, we frequently collaborate with influencers and provide clients with guidance on when to utilize influencer contracts. If you seek advice or wish to discover more about how we believe an influencer could benefit your business or nonprofit, Point Taken is here to chat!