How to Use Video to Market
Your Business or Nonprofit
Whether looking to increase your own visibility, or the visibility of those clients providing a paycheck, video should be a staple in your wheelhouse of marketing talents. Let’s find out how to use video to market your business or nonprofit.
If the pen is mightier than the sword and a picture is worth a thousand words, in today’s world of the instantaneous, how mighty is the weapon of a video? How many words is a short video worth?
Let’s look at some stats:
59% of company decision makers would rather watch a video than read an article/blog. Embedding videos in landing pages can increase conversion rates by 80%. Video content promotes brand recall and performs well on all devices (no need to worry about text scattering). The ROI on a video is greater due to the ease of sharing – providing they like the content. 92% of mobile video viewers share videos with others. One-third of online activity is spent watching video. The average user spends 88% more time on a website with video. According to www.impactbnd.com, 85% of Facebook videos are watched without sound, making interesting visual imagery and captions vital.
When you consider that vision is our most dominant sense, none of this is surprising.
Consider a simple orange. It’s round and, well, orange. We all know what an orange is. Consider what Florida orange growers did.
They used video. Video of beautiful orange groves, with rows of perfect trees, the sun rising, the dew glistening on the skin of the oranges, and as the juice pours into a glass, you can almost taste it. No words needed.
There is nothing more powerful than great imagery. While professionally produced and edited videos are always the best, the most important part is content.
This is the time to clearly convey information about your product or service and instill trust in your brand. Show off with excitement and engage consumers. Let them know how good your orange tastes.
Ready to add video to your marketing and PR efforts? Contact us today.
Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.