It’s 2025, and marketing and PR professionals are expecting to see more Artificial Intelligence (AI) adaption to help clients grow. We’re even discusingg how to use ChaptGPT to write pitches to journalists.

As AI continues to evolve and transform the way we live our lives and do business, it is sure to have an immense impact on marketing and public relations. ChatGPT is one of many AI platforms, and it can be used for so many things in marketing and PR, including writing pitches about your business or nonprofit organization for journalists. 

ChatGPT is an AI chatbot that produces human-like responses, including text, videos, images, and more. For example, a user can type in the subject of an essay and word count, and ChatGPT will produce just that: an essay on the topic that you need written with the proper number of words. As TechTarget says, GPT stands for “Generative Pre-trained Transformer,” and the program is trained through true human interaction. It then logs that human interaction to use in future responses. ChatGPT is so versatile, and people in 2025 are expected to continue using it in many ways. You can use it to code computer programs and check for bugs. It can compose music and draft articles. It can solve math problems and play games. The list goes on and on.

Journalists have busy schedules and tight deadlines, so you need to send a pitch that will grab their attention immediately. Forbes says ChatGPT can help make your pitch stand out by finding a “unique, compelling, and impressive” way to catch a journalist’s attention with a subject line that is sure to leave them wanting to read more. A blog post on HubSpot by Justina Thomas says that a form of AI like ChatGPT can help you stand out to a journalist by coming up with the most compelling way to sell your pitch.

Even if you don’t have a specific pitch to target journalists, forming relationships with the media helps you connect in the future. You can use AI to produce videos overviewing your company or nonprofit, outlining what you do and/or produce. Alternatively, you can create a video talking about an upcoming event or product you’re launching. AI programs such as Canva or Synthesia make it easy to produce videos.

If your company or nonprofit hasn’t used this type of AI before, don’t worry, you can still catch up. Start by playing around and testing AI. Type in different ideas and topics and see what type of content ChatGPT produces for you. Once you are more familiar, you can truly utilize the technology. Remember to include certain types of information central to your business or nonprofit, such as your targeted audience, which kind of journalist you’re trying to reach (if you’re looking for a specific niche), the tone you want (funny, serious, or informational), the length of the response and more.

Remember, AI is still emerging, and while it’s a great resource for brainstorming or drafting, humans still must guide AI, edit AI’s work, and ensure AI responds with factually correct information. Additionally, ensure the answers given by AI aren’t copyright protected or plagiarizing someone else’s work. Since programs like Grammarly and QuillBot can detect AI-written content, there may be a time when search engines like Google, Bing, or Yahoo downgrade AI-produced content in favor of pieces written by humans. That’s why it’s so essential to consider AI one tool in your tool belt. It’s not going to solve every one of your marketing or PR problems alone.

There are so many ways ChatGPT can benefit your organization. Whether you are new and need help learning the basics, or you want AI to take your pitching to the next level, Point Taken can help you leverage AI to grow your business or nonprofit.