Trends and technology are changing rapidly. And your website, a vital part of businesses, must adapt accordingly. Artificial Intelligence (AI) is used for brainstorming, writing, research, and more. Therefore, it is a great tool for companies to keep their websites visually appealing and user-friendly. So, let’s learn how to use AI to create user-friendly websites.

Improve the User Experience

A major way AI can improve a website is by enhancing user experience. Hostinger explains that AI goes beyond basic demographics like age and location. AI can analyze a user’s past online activity to better engage each individual. This is called predictive personalization.

What Can Predictive Personalization Do?

Specifically, AI can recommend products or articles based on a user’s previous online behavior and purchases. And this isn’t a one-time process — AI can do this repeatedly, helping the system become more familiar with users’ interests. Thus, this could benefit your company by guiding more customers toward the products they want to buy.

Work Smarter, Not Harder

Medium reports that using AI for your company’s website is beneficial for gaining and retaining customers. Additionally, it makes building and maintaining the website significantly easier. Here are some key benefits to using AI when updating your website:

• Employing easy-to-use tools – AI assists people who may not be experienced in building and updating websites.
• Improving efficiency and speed – AI can potentially save your company minutes, hours, or even days of work on your website.
• Saving money – Web designers can decrease budgets by using AI tools to build sites.

Undoubtedly, who doesn’t want a lighter workload with just as much, if not more, success? AI can make that happen. 

AI Can Help Refine Your Brand

For companies that already have a well-established website but want to update it, AI is a valuable tool. The Wix Blog says a successful website features images and elements that are visually appealing. Indeed, regular updates to these elements are crucial. Certainly, you don’t want users to get bored with your content. AI can help you with simple tasks like creating a catchy phrase for a new product you’re launching. 

Rebranding with AI

Additionally, AI can help elevate your brand, especially during a rebrand. AI logo generators can craft a new logo or help update an existing one. Lastly, every effective website has an appealing color scheme that reflects the company’s mission. AI can establish brand standards in minutes.

Point Taken and AI at Your Service

Need help using AI to design or update your website? Point Taken is dedicated to helping clients create the ideal site to boost sales. Contact Point Taken today.