How to Promote Social Issues
As the world is facing more social justice issues than in many other times in history, many people are asking how to promote social issues. Whether you work for a nonprofit organization fighting for social justice or a corporation standing up for a social cause, promoting social issues is not easy, especially in a polarized political climate. Point Taken, a public relations and marketing firm specializing in nonprofit communications, explains how to promote social issues in a professional, ethical and powerful way.
After completing a strategic plan that helps you better understand your organization’s goals, strengths, weaknesses, opportunities and threats (SWOT analysis), key messages and target audiences, you can develop tactics to support your strategic plan. Some tactics to promote your social issue could include:
- Producing a video that highlights your organization's work on social issues
- Developing newsworthy pitches, press releases and op/eds about your social cause
- Connecting with social media influencers with a focus on social issues
- Hosting a webinar or conference about the social cause you represent
- Writing blog posts about your work as an organization
- Creating a podcast about your work and how social issues can cause positive change
- Developing compelling social media posts about your social justice efforts
- Sending emails to your list encouraging supporters to take action
- Ensuring your site is optimized for search