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How to Promote a
Community Health Charity

Managing a community health charity isn’t easy, and many people ask, “How to promote a community health charity?” Point Taken, a public relations and marketing firm specializing in nonprofits, explains how to promote a community health charity.

First, you need to fully understand your organization and your community’s individualized needs. Meet with organization leadership, your board of directors, your staff, your volunteers and other stakeholders. Interview clients as they feel comfortable. Use the information you collect to develop a strategic plan outlining your community health charity’s goals, strengths, weaknesses, opportunities and threats (SWOT analysis), your organization’s messaging and your target audience(s). Use this information to create tactics to support your community health organization’s goals.

Tactics will vary by charity, but some tactics may include:

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Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.