How to Promote a
Community Health Charity

Managing a community health charity isn’t easy, and many people ask, “How to promote a community health charity?” Point Taken, a public relations and marketing firm specializing in nonprofits, explains how to promote a community health charity.

First, you need to fully understand your organization and your community’s individualized needs. Meet with organization leadership, your board of directors, your staff, your volunteers and other stakeholders. Interview clients as they feel comfortable. Use the information you collect to develop a strategic plan outlining your community health charity’s goals, strengths, weaknesses, opportunities and threats (SWOT analysis), your organization’s messaging and your target audience(s). Use this information to create tactics to support your community health organization’s goals.

Tactics will vary by charity, but some tactics may include:

Ready to Spark Change for Your Community Health Charity?
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