How to Promote a
Community Health Charity
Managing a community health charity isn’t easy, and many people ask, “How to promote a community health charity?” Point Taken, a public relations and marketing firm specializing in nonprofits, explains how to promote a community health charity.
First, you need to fully understand your organization and your community’s individualized needs. Meet with organization leadership, your board of directors, your staff, your volunteers and other stakeholders. Interview clients as they feel comfortable. Use the information you collect to develop a strategic plan outlining your community health charity’s goals, strengths, weaknesses, opportunities and threats (SWOT analysis), your organization’s messaging and your target audience(s). Use this information to create tactics to support your community health organization’s goals.
Tactics will vary by charity, but some tactics may include:
- Produce a video that highlights your organization and your health care work
- Develop newsworthy pitches and press releases about your health care efforts
- Connect with social media influencers with a focus on the health care
- Host a webinar or conference about important health care issues in your community
- Write blog posts that help others take care of their health
- Create a podcast about health care or your community's health care issues
- Develop compelling social media posts about your work
- Send emails to your list encouraging supporters to take action
- Ensure your site is optimized for search, with a focus on local search