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How to Hire a PR Firm
for Your Nonprofit Organization

With thousands of nonprofit organizations throughout the nation, and even more around the world, sometimes it is hard for a charity organization to set themselves apart and find the right support group. Point Taken has helped many nonprofits both locally and in other states, all with a variety of missions and PR needs. Whether you decide to seek help or not, Point Taken wants to share some benefits of hiring a PR firm for your nonprofit and tell you some ways you can get started. So, if you are asking how to hire a PR firm for your nonprofit, we are here to help.


Curious How PR
Can Spark Change for Your Nonprofit?

It can be hard for a nonprofit team to have time to manage social media, email marketing, fundraising and other duties that help promote the organization’s mission, so HubSpot suggest those are tasks that a PR company can help you accomplish. Event planning, social media, crisis management, media training and more – those are just a few things a PR firm can manage for your nonprofit. Before you even reach out to a PR firm like Point Taken, it’s a good idea to create a list of your goals. Which ones can you accomplish on your own and which ones do you possibly need some help with? Below are some other items to check off your list before you reach out to a PR company, to help make the process as smooth as possible:

  • Create a budget – figure out how much you’re willing to pay a PR firm for their work and outline which of your goals are priority.
  • Research PR firms – different firms work with different clients, so if a firm doesn’t have experience with nonprofits, that may not be the best option for you.
  • Have a list of questions – not only is this helpful for your organization, but for the potential PR firm as well. It helps make sure everyone is on the same page.
  • Set expectations – make sure your potential PR firm understands your nonprofit’s mission and goals and make sure you can agree on an execution plan.

Many nonprofits struggle with their fundraising goals due to lack of exposure. Whether they don’t have the time and/or resources, or just don’t know what message(s) to put out to the public and how, Wild Apricot says poor storytelling is a big reason nonprofits struggle to find returning donors. If this sounds familiar to you, a PR firm could really be beneficial to your nonprofit. Media coverage is a great way to find new donors and get your mission out, but many nonprofits struggle with how to convince a media outlet to feature them. Point Taken has extensive experience in this field. From former and current journalists to PR professionals who have pitched story ideas to journalists for decades, the Point Taken team would love to help your nonprofit get the coverage and attention it deserves.

Working with a PR firm is a lot less work and stress than many may believe. We love our jobs at Point Taken and truly enjoy working with nonprofits who we know are making a difference in their community. We hope this post is helpful and we hope you reach out to us. Whether it’s to say you learned something that can help your business, or you want us to possibly help your nonprofit, we look forward to hearing from you.

Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.