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How Has the Pandemic
Changed Business?

How has the pandemic changed business? It’s been just over a year since our lives drastically changed due to the COVID-19 pandemic. Although we’re making progress and closer to getting back to normal in some ways, there are other changes from the pandemic that may be here to stay. At Point Taken, we’ve become accustomed to some new ways of working and communicating. We’ve noticed we’re not the only business to do so. Below are some ways our workflow has changed and some takeaways we have from doing business a different way the last year. 

While some people are starting to gradually feel more comfortable with in-person meetings and gatherings, some aren’t ready for that type of interaction yet. That’s why Point Taken has continued with Zoom calls for both team meetings as well as meetings with clients. We, like many other businesses, have now gone back to the option of coming into the office, but it is absolutely not required if a team member does not feel comfortable. For those who do come to the office, new precautions are in place and there are some requirements for employees. Masks are always required. There is also designated seating to make sure each person is always siting in the same spot and to ensure social distancing. Hand sanitizer and disinfecting wipes are always available and used often (and will be post-pandemic). And again, to reiterate, like many other companies, working from home is still an option and our team at Point Taken can work from where they’re most comfortable. But this is just one answer to the question, “How has the pandemic changed business?”

Ring Central says businesses had to use trial and error to figure out which options for working during the pandemic worked best for different companies.  What works for our smaller team here at Point Taken may not work for a larger business with 300+ employees. Point Taken has clients of a wide range of sizes and can help you figure out the best way to move your company forward.

One common change we’ve seen during the pandemic is food and dining services offering more take-out options, as well as offering cooking classes and other fun events online. Another way restaurants have been able to stay afloat is to bring new items to their menus or find new, fun ways to present them. Some dining businesses have also created family style options. This is a great and easy way for families to order one thing on the menu that will offer enough to feed the whole family.

Here at Point Taken we have realized the importance of social media, text messaging and virtual meetings during the pandemic. They have helped us stay in constant contact with our clients as well as the community. We can inform the public with our own posts about events our clients are hosting or important information our clients want to relay to the public. We also love being able to see updates and news from other businesses and people throughout the community.

You may be trying to steer your company back to some pre-pandemic ways or figuring out how to best use lessons learned from the pandemic to benefit your business or nonprofit long term. Point Taken is here to help you come up with a plan. Not only have we made several transitions of our own, we also have helped businesses of all sizes and are paying constant attention to new workplace trends, as well as CDC and health department guidelines.

If you are still struggling to answer how has the pandemic changed business, reach out to us. We are happy to help you create a strategic marketing and communications plan to move your business or nonprofit forward.

Point Taken Communications, a boutique Jacksonville public relations and marketing firm serving brands nationwide, creates engaging campaigns that ignite positive change and move audiences to action. We go above and beyond, ensuring each client gets the best return on its investment. Our team of senior professionals has decades of experience bringing bold, creative ideas to life to help companies and nonprofits grow and evolve. At Point Taken, our clients inspire us to fuel progress for your organization, your industry and our world.