It may feel like the new year just began, but before you know it, springtime will be here. We like to use this time to remember that spring cleaning is a thing, not just in your home, but also for your business. We want to give you some ways to “spring clean” your brand and help you freshen up your online presence.

Let’s start by wiping off the dust from that old, maybe outdated PR or marketing plan. Start by reviewing your goals and objectives for both public relations and marketing. Don’t feel ashamed if you have goals on your latest PR or marketing plan that you didn’t meet…that’s a part of life. But make sure you recognize what goals weren’t met, figure out why they weren’t met, and move forward by altering those goals or setting totally new ones. If you don’t already have a new PR or marketing plan for 2025, now is the time to write one. If you do have a new PR or marketing plan in place, go ahead and see what progress you’ve made since the beginning of the year. If you’re ahead of where you pictured you would be, how can you keep that momentum going? If you are behind, how can you pick up the pace? Decluttering and organizing your PR and marketing plan can help keep your goals on track as we progress through the year.

Let’s now talk about the importance of keeping your website tidy. Forbes says if you don’t make needed updates to your website, it could negatively impact your business. If you feel that your website is up to date, but you haven’t updated it in a while, take some time to thoroughly review it and ensure it aligns with your company’s PR and marketing goals. Ensure your logo and color scheme are cohesive across your website, social media, advertising, and other platforms. Forbes says that fixing things as little as the way a sentence is written can go a long way. Also, make sure to run your site through Google’s PageSpeed Insights to ensure it meets current standards for speed. Point Taken has a team with decades of experience in website design, and we’d love to help your company create the best website possible.

With social media continuing to play a major role in PR and marketing, it’s essential to keep track of how your company is being portrayed across all media. News articles, Instagram, reviews, etc. The list goes on and on. Your company’s name, whether you like it or not, is going to come up in multiple ways when someone does a Google search. Thar’s why it’s crucial, as Small Screen Producer reminds us, to take a step back and re-evaluate your online presence. An easy first step is making sure your personal information, contact information, website address, etc. are up to date. Review who has access to your accounts and websites. Also, make sure to keep track of passwords and change them regularly to keep your accounts safe. And a final tip for freshening up your online presence is to check in on your competition and what their online presence looks like. Maybe you’ll see some things you don’t like when you Google your competition, and that’s a reminder of things your company should avoid. Or maybe you find their social media accounts are more active with more engagement – that could be a sign for you to revamp your social media goals.

Whether you’re starting the new year off on the best foot, or maybe you’re already falling behind a bit, spring cleaning is a great way to give your company the best boost. At Point Taken we love seeing our customers succeed. If you want some tips on how to spring clean your brand, we would love to work with you. We also have experts in social media and web design who can give you feedback on what changes you may need to make to freshen up your online presence in 2025.