Artificial intelligence (AI) has quickly become part of the marketing and PR toolkit for hospitality brands. Many teams are already using tools like ChatGPT, Canva, and social media schedulers to speed up content creation. ✨

But some of the most useful AI tools for hospitality marketing and PR are still flying under the radar. These platforms help uncover new sales opportunities, monitor industry trends, improve website performance, and learn about potential leads 🎯

Here are nine AI tools for hospitality marketing and PR professionals.

Let’s put them on your radar now 🚀.

1. SparkToro

Best for: Discovering what your audience is watching, listening to, or reading

Understanding where your target audience spends time online is critical for effective PR and marketing. SparkToro helps identify the websites, podcasts, YouTube channels, newsletters, and social accounts your audience follows.

For hospitality brands, this can reveal non-obvious media outlets and influencers that might not appear in traditional media databases.

Example use:
A resort might discover that luxury travelers frequently read niche travel newsletters or listen to specific podcasts that journalists also follow—creating new advertising and PR outreach opportunities.

2. HiJiffy

Best for: Guest communication & conversion

HiJiffy is an AI-powered chatbot designed specifically for hotels. It helps automate guest communication across websites, WhatsApp, Facebook Messenger, and more.

• Answers common guest questions instantly (availability, amenities, check-in times)

• Helps convert website visitors into bookings

• Integrates with booking engines and PMS systems

Example use:
A hotel can use HiJiffy to respond instantly to questions like:

• “Do you have oceanfront rooms available next weekend?”

• “Is parking included?”

That reduces friction and helps turn interest into actual bookings.

3. Glasp

Best for: AI knowledge curation

Glasp allows users to highlight and save articles across the web, automatically summarizing key points and building a searchable knowledge base.

For PR and marketing teams, this creates a shared library of industry insights.

Use case:
A hospitality marketing team could collect articles about travel trends, airline announcements, hotel development, and tourism forecasts, turning them into a centralized resource for content ideas and strategic planning.

4. Attention Insight

Best for: Predicting where users focus on websites

Attention Insight uses AI to simulate eye-tracking and predict where people will look when viewing a website.

This can help hospitality brands optimize landing and booking pages.

Example use:
Test whether the “Book Now” button on a hotel landing page is clearly visible and positioned where visitors are most likely to notice it.

5. Originality.ai

Best for: Detecting AI-generated content

While AI can accelerate content creation, maintaining brand authenticity remains essential. This is especially true for hospitality brands that rely on storytelling and trust.

Originality.ai scans text to determine whether it was written by AI. Even more importantly, it also checks for plagiarism.

Hospitality use:
If a hotel hires freelance writers to produce destination guides, website content, or blog posts, the marketing team can verify that the content is original and written by a human being.

6. Clay

Best for: AI-powered lead research

Clay enriches contact lists with data such as company details, social profiles, and behavioral signals.

For hospitality marketers and PR teams, this can help identify meeting planners and event organizers.

Example use:
Build a list of meeting planners in major markets, such as Chicago or New York, who recently booked conferences or events.

7. Recraft

Best for: AI-generated branded visuals

Recraft specializes in creating vector graphics and brand assets using AI, making it easier to maintain visual consistency across marketing campaigns.

Example use:
Generate icons, design elements, and graphics for:

• social media campaigns

• destination marketing materials

• website visuals and landing pages

8. Feedly AI

Best for: AI-powered trend monitoring

Feedly AI scans thousands of news sources, blogs, and publications to identify emerging trends and industry developments.

This can help hospitality marketers stay ahead of changing traveler behavior.

Example use:
Identify early signals such as:

• shifts in travel behavior

• new airline routes affecting destinations

• emerging tourism hotspots

9. Browse AI

Best for: Automated web monitoring

Browse AI extracts data from websites automatically. It can also track updates across competitors’ sites.

Example use:
Hospitality marketers can monitor when competing hotels:

• launch new packages

• change room pricing

• announce renovations

• introduce new amenities

This insight helps hospitality brands respond quickly and stay competitive in their market.

How Do These Tools Fit Into Hospitality PR and Marketing Strategy?

AI is rapidly transforming how hospitality brands approach marketing and public relations. While content generation tools get most of the attention, many of the most powerful opportunities lie in tools that provide insight, intelligence, and strategic advantage.

By incorporating AI platforms for audience discovery, trend monitoring, lead research, and competitor intelligence, hospitality marketers and PR professionals can move beyond basic automation and build smarter, data-driven PR and marketing strategies.