Marketing & PR Courses
Built from Real Agency Experience
Courses for Modern Marketing & Public Relations
Learn the Strategies Behind Real Media Coverage, Influencer Relations, Brand Growth, AI Visibility Search, and Measurable ROI
At Point Taken Communications, our Marketing and PR courses are designed to help professionals, entrepreneurs, and organizations master modern public relations, marketing, and AI strategies.
Whether you’re a marketing professional, PR specialist, hospitality executive, lifestyle marketing, nonprofit leader, or business owner, our courses teach you how to use marketing, public relations, media relations, and AI-powered marketing tools to grow visibility, credibility, and revenue.
Unlike generic online marketing and PR classes, our courses are taught by working industry professionals who actively secure media coverage, manage influencer campaigns, and drive measurable results for hospitality, lifestyle, and nonprofit brands nationwide.
Our goal is simple:
Give you the tools, frameworks, and strategies used by real Marketing and PR agencies.
What Will I Learn in Point Taken's Marketing & PR Courses?
Our courses combine traditional strategy with modern marketing and PR technology, including AI tools, digital analytics, and media outreach frameworks.
Topics include:
Media and Influencer Relations That Actually Earn ROI
Learn how to pitch journalists and influencers, craft compelling story angles, and build relationships
Strategic Messaging Development
Understand how to position your organization so media outlets, influencers, and target audiences instantly understand your value
AI-Powered PR and Marketing Workflows
Discover how AI can support research, content development, and campaign execution while maintaining an authentic brand voice
Reputation Management and Thought Leadership
Build executive visibility and credibility through expert commentary, bylined articles, and interviews
Marketing and PR Measurement and ROI
Understand how to track media and influencer coverage, website traffic, conversions, and brand impact using modern analytics tools.
How Do I Enroll in a Marketing or PR Course?
Ready to strengthen your marketing and communications strategy?
Our Marketing and PR courses provide practical insights, proven frameworks, and modern tools to help you build visibility, credibility, and measurable growth.
Whether you’re looking to secure media coverage, strengthen brand messaging, or integrate AI into your marketing and PR workflows, our courses can help you take the next step.
Available Courses:
AI for Hospitality Marketing & PR
How Hotels & Resorts Are Using AI to Save 10+ Hours a Week — Without Losing Their Brand Voice |
A practical 55-minute workshop with real workflows, prompts, and templates your team can use immediately.
AI for Marketing & PR Teams
Work Like a Full PR and Marketing Department — Even If You’re a Team of One | This practical, step-by-step course shows you exactly how to use AI to plan faster, create content in minutes, automate repetitive tasks, and prove real results — without burning out.
Marketing & PR Consulting
Senior-level insight to clarify your message, refine your strategy, and accelerate results.
Why Take a Course with Point Taken Communications?
Point Taken Communications is a public relations and marketing agency specializing in hospitality, lifestyle, and nonprofit brands.
For nearly three decades, our team has helped organizations:
- Develop strategic messaging
- Secure media coverage in national and regional outlets
- Launch and manage influencer campaigns
- Build brand credibility and visibility
- Create thought leadership campaigns
- Write and submit winning award applications
- Implement AI in marketing and PR campaigns
- Help organizations appear in AI search
Track marketing performance and ROI
Our Marketing and PR courses translate that real-world expertise into accessible training programs for professionals and organizations.